If you have decided to bring your business online, chances are that you have a website, but do you know if your website is good or not? Do you know if it is effective of not? As a Social Media Specialist I have compiled a short list of the most important elements to include on your businesses landing page.
1. Use your company’s logo, colors, brand name and style to ensure that your website incorporates your overall look and feel.
2. Make sure the page is user friendly and easily navigable. Choose a layout that includes all pages of interest to the consumer with formatted menu buttons on each page for easy navigation.
3. Don’t clutter your landing page with too much copy. I often see business clutter all of their information onto one landing page, this is a big No No. Menu buttons exist so that you can organize and divide the information up into multiple pages with relevant content. You do not want to overwhelm the consumer with information and the finished product should look simple and polished.
4. Include a “call to action button” on all pages of your website. If you want e-mail subscribers put an e-mail subscribe button on each page, if you want people to follow you on Facebook put a “follow us on Facebook” button on all pages, so on and so forth.
5. Make sure your website contains all of your business information for the consumer to get in reach with you; names, phone numbers, addresses, e-mail addresses, Skype buttons, social media links, comment boxes whatever else they might need; make sure it is at their fingertips.
6. Ensure that your overall look is professional. Fonts, sizes, colors, picture quality and layout are all very important to people’s opinion of your website and although it may be functional as is, tweaking small details to improve it’s aesthetic improves user impression. There are many websites that offer free templates with pre-determined color schemes and layouts to help alleviate the work for the non-computer savvy person. My favorite websites are Wordpress and Wix. They offer free accounts and also offer domain hosting options for all of your .com needs.
Just remember, you don’t necessarily need to invest an arm and leg into a website but you can sure make it look like you did by following these tips.
Written by Danielle M. of www.babblingink.com "Outsourcing Professionals United"