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Exploring Facebook Retargeting Tactics

Anyone who is serious about building their brand and getting their products out to people knows that marketing is key to achieving this. While there are many ways to do this, some have a clear precedence over others. Retargeting is a technique that is one of the most effective and widely used these days to get your products in front of the people who are interested in them.

With retargeting, you are basically using a retargeting pixel, which is a small line of code embedded in a webpage, to follow those people over the internet who have viewed a certain product of yours but haven’t bought it. Those people will start seeing an ad of the same product, on whatever page they later visit, that they were viewing. For example, if someone looks at a mobile phone at Amazon but doesn’t buy it, he or she would see an ad showing that same phone later next to their Facebook News Feed, or whatever website they are on.

Speaking of Facebook, let’s explore some tactics which can help you with retargeting users to your products through this social network.

Give Your Posts a Boost

If you have a Facebook page, you would know that Facebook keeps pushing you to boost your post. This is actually a great tactic to retarget your fans to your page. By boosting your post, you can make it appear in front of the people who have liked your page more often. You can also choose to include your fans’ friends as well as a targeted audience. Boosting a post costs as low as $5, and could be a good way to make your brand more visible.

Create a Facebook Ad

This process is a little more complicated than boosting a post, but creating a Facebook ad will definitely help you get your brand more exposure. Other than promoting your page or an event, you can also use a Facebook ad to retarget users to your external website.

You have to choose your target audience, as well as your budget before designing the ad. While designing, you have to choose whether your ad is in the form of a picture or a video. One more thing to note that can be crucial to the success of your ad is that only 20% of your ad can be in the form of text. Deciding what to write in order to captivate the most users and encourage them to buy your product is going to be very important.

Give your Ad more Oomph

Using the Power Editor within the Ads Creator on Facebook, you can access more advanced features like conversion tracking. You can also integrate your email lists from services like MailChimp and upload a personal audience to be reached by your ad. The Power Editor also lets you perform advanced marketing actions like A/B testing.

As you can see, Facebook is not just a way to connect with your family and friends. It provides some very serious marketing opportunities to those people who are serious about building a name for their brand. You should definitely go ahead and start exploring some of the tactics that can help you with retargeting your users through Facebook.

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