Facebook Marketing Trend for 2014: Don’t Conform!
There has been quite a bit of talk over Facebook marketing trends for the year, but the one that seems most interesting is that marketers need to start thinking out the box… or screen.
Recently, Marin Software released a whitepaper that looked at how brands have engaged in the past and what changes they should make to their social marketing plans. This information showed that the News Feed advertising on Facebook has increased by 140 per cent. On the other hand, the cost to advertising on the right sidebar has decreased by approximately 67 per cent.
- The Writing’s on the Wall
Perhaps boosting what you advertise on the News Feed is a much better way to reach customers because you are engaging with them. If you think of your preferences as a Facebook user, you’ll know that you notice the latest stories in the News Feed right away, without really focusing on the sidebar every time. Plus, in mobile versions of Facebook, the sidebar advertisements are not always visible. Thus, working on engaging and visible posts in the News Feed can be highly beneficial as part of your social media strategy.
- Rotate Your Ads
Don’t stick to one ad. This can become repetitive and monotonous for viewers, so rather brainstorm a few advertisements and then rotate these over the course of your campaign (for instance, for a few days or weeks).
- Use Facebook Tools
Make use of tools such as Facebook Insights. These help you see what drives engagement so that you can give your followers or customers what they want. You might discover that people prefer Facebook posts that have images attached to them, which can help you fine-tune your strategy.
- Ask Questions
It’s a conversation, not a speech! The crux of engagement is to ask creative - but simple - questions to your fans. Avoid one-word answers as you want the comments box to be filled with interesting answers. You might even spark debate, which is a great way to bring more traffic to your post.
- Have Contests
Who doesn’t like to win something great? Have regular contests to thrill your fans and also alert other people of your competition. You must make the contest winners feel important and offer good prizes so that they will be interested in entering other competitions in future. Another tip to increase attention to your contest is to stipulate that the person entering must nominate two or three other people for the prize. For instance, if the prize is to win a shopping spree in London, you could say that the women who enter should nominate two of their fashionable friends.
- Press 'Like' Wisely
Choose to 'like' the right things. You can like various pages on Facebook but what you choose as a company should be thoughtful instead of careless. Remember, everything you do on social media sites will be linked to you so you should focus on choosing information that helps your cause. Feature pages that are relevant in some way to your business or products. You could also highlight other pages that are relevant to readers, ones that link up to topics you want to discuss, or ones that are interesting to make your fans want to know what you’re about.
photo credit: <a href="http://www.flickr.com/photos/philhearing/5310002921/">PhotKing â™›</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
About Giulia Simolo
I am a journalist and author from South Africa.