Five Essential Tips For Successful Inbound Marketing

Inbound marketing is by far the most effective technique you can use to attract visitors to your business.  The strategy involves bringing customers to you rather than pursuing them through direct marketing campaigns or cold calls.  Here are five top tips for effective inbound digital marketing that will help your business grow.

1. Strong Website Design

You must have a good website if you want to draw interested and keep visitors on your site.  Customers will expect to find lots of useful information, presented clearly and integrated into an eye-catching, user-friendly site design.  You can build and manage your website yourself if you have the aptitude, or you might prefer to invest in the services of a professional company to do the work for you.

2. Search Engine Optimization (SEO)

Your website must be easy to find - period.  One sure-fire way to make sure visitors land on your site is by populating it with strong, good quality SEO-optimized content.  A good starting point for your site is a company blog.  Once you’re up and running, approach your industry contacts and suppliers and ask them to link to your site.  In exchange, provide them with positive product reviews and backlinks.  All this activity will drive your site address to the top of the major search engine rankings, which means more visitors to your business and thus, more sales.

3. Site Promotion

Once your website is up and running and you’ve stuffed it full of great content, you must promote it.  Use your social media accounts and contacts to promote your site.  Remember to share all your fresh blog posts and content via Twitter, Facebook, LinkedIn, and other social media sites you use.  Ask contacts within your industry sector if they will share your content via their own networks.

4. Great Content

These days it’s great content that attracts site visitors and grows your business.  Look through the posts on your blog and compile a short e-book containing expert tips and advice for your visitors and clients.  Keep your content regularly updated and fresh so that your visitors will return on a regular basis to read what’s new.

Are there any industry-related tools you can build that your regular visitors would appreciate?  If so, include them on your website for free.  This will ensure that you have a steady influx of traffic flowing through your site, and will help to garner you a reputation as an expert in your particular sector.

5. Metrics

You can’t see which of your inbound marketing strategies is working best if you don’t measure where the traffic to your site is originating from.  You’ll need to know what your visitors prefer to read, what links they click on, and which products are searched for more than others.   All of this information will show you which of your campaigns are most successful and will enable you to plan your inbound marketing activity for the future.

Utilize free tools like Google Analytics to access all the information and site metrics you’ll need.

In Conclusion

Make sure your website is attractive, easy to use, and full of really useful, interesting SEO-optimized content.  If your site is fresh and full of free industry expertise, your visitors will keep on returning time after time.


Image source:  gobeyondSEO.com

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Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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