Four Social Media Tools That Can Improve Your Business

You don’t have to feel overwhelmed by the task of setting up and running social media accounts. With some intelligent tools, help is at hand, allowing you to learn more about your audience, do your research and gain the most exposure for your business. 

Here are four social media tools to try: 

This tool helps you observe your brand’s presence all over the internet by including mentions of your brand or keywords that you would like to check for on blogs, forums and social networks. Interaction is aided, with the opportunity of replying to mentions that have been made of your company and also sharing industry news straight from this tool.

Swayy helps you find the most interesting content that is available on the internet and that you can share with your audience - but the really intriguing thing is that the information that you share can be based on your audience’s engagement and interest. This maximises the power of your posts.

On the subject of analyzing your audience to engage them with your brand, Followerwonk helps to scrutinize your followers on social networking site Twitter into demographics to help you understand them better, such as according to where they are based and when they generally tweet to their followers. The latter is especially beneficial because you can send out tweets to people when you are more assured that they will be read.

This tool helps you by bringing you social media analytics across the board. You can use Quintly to monitor your brand’s social media performances on various social networks, such as Facebook, Twitter, LinkedIn, Instagram, and Google+. You can also use the benchmarking features available that give you information on your performance and compare it to your competitors as well as averages in the industry.

More about social media tools tips
Giulia  Simolo

About Giulia Simolo

I am a journalist and author from South Africa.

Giulia Simolo

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