Give Your Emails A Purpose

Each day in our inboxes, we receive 20 to 30 emails from different companies advertising their products or services. Most the time you see who sends the email and delete it before opening. Other times you read the subject line and delete the email. If this is your pattern of reading emails you are not alone. Millions of people read their email account deleting more than half the emails before reading them.

To succeed in email marketing, your job is to maximize the few seconds that people read an email. Do you have what it takes to write an email? Will you receive replies from the emails you send out? If you answered “No” to these questions, you are not alone. Most people write emails every day, but never take time to plan the emails they send. Are your emails sent out and never produce the results you want?

What is your purpose, sending out mass emails? Do you want to attract visitors to your website, read a blog post, or see a new product? When writing your emails take time to define your purpose. You only have 10 to 20 seconds to capture the interests of your reader. Write an email that your client will read, one that captures their interest to read on. When writing your email, follow these helpful hints to write a successful email that will be read.

  1. Keep your email brief and simple.
  2. Use words, people will understand. Long technical words are not understood by everyone.
  3. Be specific, if you can say it in one word don’t use three.
  4. Keep your emails short and to the point. Long emails filled with useless information will be deleted before the reader finishes reading.
  5. Concentrate on your opening paragraph. This is what holds the interests of your reader and keeps them reading your email.
  6. If your reader is not interested in your email you have wasted your time in sending it.
  7. Spend your time editing and rewriting your emails before sending them out.
  8. Open your email with an eye-catching headline. Grab your reader’s attention when they open their mail.
  9. Read your email from your reader’s point of view. Does this email interest you enough to read on?
  10. The headline hooks your reader’s interests. From there your first sentence has to keep their attention. Your entire email has to hold the attention of your reader.
  11. Considering offering your readers a free eBook or gift. Offer a monthly newsletter to help your reader’s business.
  12. If your email is selling a product offer a guarantee or full refund.

Next time you write your email plan it out carefully. Take time to read and edit your work before sending. A short, well written email brings in results.

Ann Johnston

About Ann Johnston

Ann enjoys writing, reading, gardening, fishing and the great outdoors. Her job has allowed her to travel and live in different countries. She enjoys studying and learning about different cultures.

Ann Johnston

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