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Great Content Keeps Visitors Coming

They say that ‘content is king’ and without fresh, good quality content your website will fail to generate much interest.  Here are a few tips to help you create engaging content for your audience.

Diary

In the daily whirl of running a successful business, it’s easy to forget important tasks like creating and posting new content to your website.  Make a regular diary note to remind you to update your site and get creative.

Past Success

Use metrics to establish which previously published content has generated the most interest in your site.  If you can see that a particular series of articles or ‘how to’ guides attracted plenty of visitors, use the same strategy to generate future interest.  Make sure you include a ‘comments’ field in your blog so that you can encourage your audience to tell you what they want to read about. 

Visuals

Images and graphics are extremely effective in helping people to retain information.  In addition, articles enhanced with relevant good quality pictures are far more interesting for a reader than plain blocks of text which can be intimidating to a reader.  Infographics are a really useful tool which can be used to present statistics and other numerical information which might otherwise appear rather bland and boring.  Keep your visitors interested by adding plenty of imagery and animation to your written articles.

Recycle

Once you’ve established which content has historically been of most interest to your readers, don’t be afraid to revamp it and use it again.  Take time to do some research to find out if any new discoveries have been made that you could use to update the original article you published, and enhance the piece with fresh images or YouTube clips.

In Conclusion

Use good quality content to keep visitors coming back to your site again and again.  If you don’t feel confident writing articles and blog posts yourself, there are plenty of companies and freelancers out there who will provide this valuable service for you.

 

Image sourcesocialmediaimpact.com

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Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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