Tego

Hashtag it! Five Ways Hashtags Can Boost Your Social Media Success

You see the symbol - # - everywhere on social media but do you know just how powerful it can be for your business and brand? Here is why you should be hashtagging your way through social media.

1. Hashtags Group Topics

Unless you’ve been living under a rock, you’ll know that hashtags are considered to be clever symbols that group together topics. So, for instance, if someone on Twitter hashtags the topic of 'Chelsea FC' or 'social networking', all the tweets pertaining to that topic will be grouped together and seen when someone searches for the keyword.

2. Make Use of Real Time Updates

Don’t you hate it when you’re searching for a topic only to find outdated answers or feedback? Well, hashtags come to the rescue because they offer the latest data on a subject since feedback is updated in real time. So, if you mention 'Chelsea FC' as a hashtag on Twitter, and then half an hour later another supporter of the team mentions them, then theirs will appear before yours. You won't miss a thing.

3. But - Unblock Your Account!

When using hashtags before a tweet or phrase, make sure you are not tweeting from a private account as this will cause your hashtagged words not to appear in searches.

4. Don’t Get Hashtag Happy

If you use too many hashtags on a tweet or other social media message, this can be a negative thing for your social media strategy because it lessens the potency of your message. It can also be annoying for readers or look like you’re not choosing the strongest words or phrases. Rather use one hashtagged phrase that is powerful, instead of three or four that are weaker.

5. Make it Clear

An obvious, clear hashtag can work best because it will be easy for consumers to recall. Keep it simple and it will get your message across in a way that can boost your business.

photo credit: <a href="http://www.flickr.com/photos/vandalog/9175077933/&quot;&gt;vandalog&lt;/a&gt; via <a href="http://photopin.com&quot;&gt;photopin&lt;/a&gt; <a href="http://creativecommons.org/licenses/by-sa/2.0/&quot;&gt;cc&lt;/a&gt;

 

 

More about social media tips hashtag
Giulia  Simolo

About Giulia Simolo

I am a journalist and author from South Africa.

Giulia Simolo

Top Posts | Social Media

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ... ...

2015 Trends in Social Media Marketing

It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social medi ... ...

Top Promotion and Marketing Tips on Social Media

In today’s world, social media is fast taking over both our interpersonal as well as business communication space. For instance, the leading social media site, Facebook, boasts of 1.4 billion plus members, with more than 800 million unique monthly visitors. Twitter has a 300 million ... ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ... ...

How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram wi ... ...

Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing each have specific strengths. To gain maximum profit, they must be used together, effortlessly. When these elements work together, they complement each other while reaping the benefits of their built-in potentials. Companies realize that they must use SEO to ...

How Great Reviews Can Drive Your Business Forward

A business can succeed or fail depending upon what’s said by its customers about the goods or services you provide.  Statistics show that 90% of people will make a decision to buy based on other people’s online reviews.  Likewise, 86% of consumers would be put off buying a pro ... ...