How Great Reviews Can Drive Your Business Forward
A business can succeed or fail depending upon what’s said by its customers about the goods or services you provide. Statistics show that 90% of people will make a decision to buy based on other people’s online reviews. Likewise, 86% of consumers would be put off buying a product if it had received a poor review.
How do you persuade your satisfied customers to leave good reviews about your online business?
Keep the Review Process Simple
If you want visitors to your site to leave reviews, you must make it easy for them to do so. Include direct links to your review profiles in several places on your site, and in a follow up email. Make sure you have a presence on popular review sites like Google Local, Yelp, and LinkedIn.
Don’t Be Shy
Never shy away from asking your customers for their reviews. Tell them how much you appreciate and value their continued support and ask if they would mind writing a short review about their experience with your company. Most people are only too pleased to have their say!
It’s not always a good idea to offer visitors rewards or incentives for writing reviews. This can make it appear that you’re just paying your customers to say positive things about your company. If you do want to offer incentives, try offering them to customers after the review has been left as a way of thanking them for their time.
Customers who are willing to write positive reviews for your business are potentially very valuable. If you can persuade them to leave video testimonials, that’s even better. Potential clients respect reviews left by enthusiastic, ‘real’ customers and they make great marketing tools.
For all the positive reviews your company receives, you must be prepared to get a few bad ones. Take the criticism and make steps to act on it, particularly if the poor reviews all raise the same point. Negative reviews can be a really useful tool for helping you to focus on ways to improve your business.
Most of your customers will be happy to write a review for you if you ask politely. Don’t try to force people into giving a review and never offer bribes. Always be prepared to take the bad as well as the good, act on the feedback, and watch your business go from strength to strength.
Image source: Flickr Commons
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk