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How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram with in excess of 150 million users. 

Instagram can offer your brand 25% more engagement than any other social media platform.  Perhaps the most important element of Instagram’s success is the fact that it facilitates and streamlines the sharing of images.  It’s this that makes Instagram a useful e-commerce tool.

Here are some ways that you can use Instagram to drive your e-business forward.

Motivate your Fans to Participate Through Instagram

If you are still building your brand, Instagram is a great way to incentivize it.  Encourage your customers to show how great they think your products are by sharing their purchases.  Create a specific hashtag for your brand and promote it within your business community.  Include a call-to-action on your product packaging asking your customers to share their photos on Instagram.

Keep your hashtag simple and memorable.  Select a suitable theme for your products to encourage customers to share their photos in fun ways.  Remember to geotag your product images so that potential customers can find you.

Showcase your Product Gallery

Include in-use photos of your products in your Instagram gallery.  This helps customers see just how good your stuff looks or how it works.  You can also use Instagram to promote any in-store events you have planned.

Link Product Pages Directly to Photos

Placing links from your Instagram photos directly to your product pages makes it easy for customers to find their favorite products on your site.  This is a great way for your fans to interact with your brand, and also enables you to keep track of which photos are driving maximum traffic and converting to sales.

Keep Re-posting Shares to Maintain a Prolonged Life of the Content

Instagram posts generally have a pretty short life cycle and are quickly replaced on the customer’s feed by new ones.  By including Instagram photos of your products on your website and re-posting them on Facebook and Twitter, you can prolong the life of your image content.

Make your Customers Feel Special with Instagram

You can increase your conversion rate by 30% simply by replacing photos posed by models with pictures of real customers using your products.  This strategy builds confidence in potential customers and also shows that your products are desired by others at that particular point in time which can overcome uncertainty and push prospects further towards making a purchase.

In Conclusion

Make your customers feel special and valued by sharing special deals on Instagram, customizing your links, and posting photos of new products that have yet to be launched.  People love to have a ‘behind the scenes’ glimpse of your business.  This helps to build transparency and gives customers a sense that they are sharing in the development and growth of your brand.

 

Image sourcewondershare.com

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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