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How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:

Be Genuine

A good story that appeals to customers will help to connect your business with them.  Think carefully about your story and work out which aspects customers will most be able to connect with.  If you want to appeal to people’s human, caring side, take this angle through into your storytelling and illustrate how your company or product helped out during a community crisis, for example.

Wide Appeal

Be wary of telling a story to promote your brand that is very narrow in its target audience.  The wider the appeal your product has the more sales you’ll make.  If you tell a really great story that has general appeal, you’ll reach a wider audience.

Keep it Short and Sweet

The most effective stories are short ones.  If you ramble on for too long, you’ll risk losing your audience’s interest.  Catch your readers’ attention but don’t bore them with a story that’s too long.

Make Your Story Count

Your story needs to hit your audience where they’ll feel it most.  Think about what’s trending at the moment in the current industry market and across the world and use this to frame your story.   

Make an Emotional Connection

The greatest adverts are those that capture people’s emotions and tug at their heart strings.  Create branding that inspires readers to believe in their own abilities and strengths.  Use a story about your product to show how it can help customers to better themselves and achieve more than they ever thought possible.

Closure

Your story must finish with a message that makes people think about it for hours or even days afterward.  Storytelling helps your audience to connect with your brand and allows them to see your message in greater depth.  If people remember your brand because of the story you’ve told them, you’ll be foremost in their thoughts when it comes to making a purchase.

In Conclusion

Incorporated properly and used wisely, storytelling can be a great marketing strategy.  Keep your story brief and to the point, aim for an emotional connection with your audience and come across as genuine and believable.

 

Image sourcerentsauce.com

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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