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How To Build A Better Blog

These days, every business needs a blog. There’s a knack to making your blog stand out from the crowd AND help your business; here’s how.

Getting people to look at your blog isn’t the challenge – getting the right people to look at it is what’s important.

Target your existing clients

These people form the base of your audience. You already know that they are interested in your product and are the ones you need to have reading your blog. Contact them personally and engage them with offers and promotions to encourage them to spend time on your site.

The information you already have about your current clients is all-important. Use your blog stats and other data tools to gather data and learn as much as possible about your regular readership. You might discover that people are linking to your posts from another blog, in which case you might want to consider advertising there too.

Be an expert in your field

A great way of increasing your readership is to share your expertise and authority on a particular subject. Product reviews are always popular but you must be honest, even if something you sell isn’t completely perfect. Being truthful will gain your respect and loyalty among your followers.

Let your personality shine through

Your blog is so much more than a product brochure - it should be a two-way communication street. Encourage comments, respond to them and try to get a conversation going between your visitors too. Obviously, you will need to moderate what goes on, but interaction between users is very important and can result in increased sales as users make recommendations to each other.

Be yourself! Write with flair and imagination to engage your readers. Try to make your writing sound as though you’re chatting with a long term client.

Keep it fresh

It’s vital that the content on your blog is kept fresh. If readers see the same old stuff there week after week, they’ll soon abandon you.

Appearance matters

Users enjoy a blog that’s easy to navigate with engaging, relevant pictures and graphics. You could use one of the many free templates to create your own site, but it can sometimes pay to make a modest investment in a professional website design company to do the work for you.

SEO

It is so important that you have effective SEO running on your site because without it search engines like Google and Bing won’t find you. Try to link other high quality sites to yours and encourage your suppliers and vendors to trade back-links with you.

Social media

It’s a fairly safe bet that many of your customers will have a social media presence on one or more platforms and you should too. Make it easy for your customers to post content on your pages by providing plug-ins that offer sharing buttons on every page and post. You can further enhance this by providing email subscriptions, RSS feeds and the like.

In conclusion

Your blog is an ongoing dialogue with your clients. It’s like an old-fashioned corner shop where customers would gather to chat and buy products at the same time. A well-crafted and maintained blog can bring you a great return for a modest investment of time and money.

Image source: Web20Classroom

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Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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