How To Maximize Mobile Marketing
A vital statistic that all small business marketers should know is that over 70% of the world’s population are mobile phone subscribers. It therefore goes without saying that you must have a user-friendly mobile online marketing presence if you are to remain competitive.
Here are a few simple but essential tips to remember when diving into mobile marketing for the first time.
Remember the 8 minute rule
Statistics show that users do not generally spend more than eight minutes looking at one topic. Your mobile content must therefore fit that tiny window of time or you will lose your potential customer without getting the whole of your message across. So, how do you grab your reader’s attention and persuade them to spend the whole eight minutes reading your content?
For a start, the language you use must be compelling and attention grabbing enough to encourage visitors to read the whole of the page/article. Most people who visit your company website will do so because they are interested in a particular product or service so make sure that your content contains relevant information that is of interest to visitors and avoid superfluous padding.
From a practical point of view, you must ensure that your mobile site fits all types of screen size including smart phones and tablets and that spam filters will not prevent your content from being displayed. To make your content mobile-friendly you must think of everything in miniature; from graphics to text to headlines whilst still making sure that your message remains robust.
Don’t forget social media
Mobile marketing is all about sharing information. Encourage users to ‘like’, ‘Tweet’ or ‘share’ your mobile site content across Facebook, Twitter and email by offering special deals and inviting them to share their pictures and videos, and to comment on your site. Building a ‘community’ is a great way of promoting a feeling of inclusion and people readily subscribe to this ethos.
Make users feel special
Reward programs are a really effective tool which you can use to motivate users to stick with your mobile content and to keep them returning again and again. Make these incentives exclusively for mobile users to build and grow the number of mobile subscribers to your site and to engage them. Statistics show that the more engaged people are, the more likely they are to buy.
Mobile connections come complete with a natural ‘friend factor’. Maximise this by creating SMS messages with personalised greetings and devise email campaigns based on your subscribers’ needs. Don’t become too frequent a visitor to customers’ email boxes – stick to providing them with relevant information and resist the urge to bombard users with daily messages.
There’s no doubt that mobile marketing is potentially a very lucrative and effective tool which should be included in your strategy. Get it right and you will see a healthy uptick in your following.
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk