How To Recruit The Right Marketers For Your Organization
Marketing today requires more than mere artistic ability and creative talent. Marketers must also be up to speed on technical requirements like metrics and data analysis techniques making it difficult to find the right people.
Here are four steps to help you make the right decision when recruiting the highest quality marketing professionals for your business.
1. Prepare the Marketing Department
Introducing someone with a more cutting edge technical skill-set could prove problematic if some of your marketing staff subscribe to the old-school way of doing things. It’s therefore important that you make sure everyone, including the head of department, has bought into the idea of a more collaborative ethos. Make it clear to your staff that everyone’s talent is valued, whether it be creative or technical.
2. Identify the Skills You Need
Technology, and in particular that surrounding marketing, is constantly changing at a rapid rate so it is important that you acknowledge this when you’re considering the skills your new employees will need. Look at the staff you have now and plan to recruit in order to bridge skills gaps as well as looking to your organization's future needs.
The modern marketer will need to have a good grasp of skills like coding, programming, graphic design, SEO, data analysis, video production, website design and management, and social media. It may be that you currently outsource staffing requirements in these areas and you could save yourself some money by bringing suitably equipped talent into your permanent workforce instead.
3. Produce Targeted Content
In order to attract the very best people to your organization, you need to plan your recruiting campaign. You’ll need to impress with your company’s use of cutting edge strategies, and that includes powerful content marketing. Create and publish eBooks, blog posts, videos, and social media posts to illustrate and describe the successes enjoyed by your marketing department. Use these platforms to tell the story of your company.
Talented marketers will be looking to work for a company that’s going places and that has a future. It’s up to you to show them that yours is a great business to work for. Don’t forget to utilize social media including Facebook, LinkedIn, and Twitter to advertise vacancies as well as your company blog and vacancies page.
4. Use Marketing Technology
Savvy candidates will look out for automated emails and other technological innovations from companies they’re considering joining. Use this media to provide information about the recruitment process and to give notification of impending recruitment events. Watch click-throughs to see who is interested in your organization.
The marketing industry is rapidly growing and technology is increasingly playing a greater role. Plan now to embrace this shift and ensure that your business maintains its competitive edge as you move forward.
Image source: LeliaReynal4YourSuccess.com
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk