Tego

How To Start A Successful E-Commerce Business

These days, everyone seems to be jumping on the e-commerce bandwagon.  It’s an easy way to make a fortune, right?  Maybe, but there are plenty of mistakes you can make along the way.  Here are some tried and tested tips to make sure you get it right first time!

Identify Your Niche

The first thing to realize is that niche e-commerce sites face massive competition.  In reality, this means that unless you have a huge advertising budget, there are only two types of products you could sell successfully.

  • Unique products that you manufacture yourself or own exclusive rights for. 
  • A specific product niche.  For example, if you Google, “buy diamante dog leashes” you’ll find a very limited number of hits.

The bottom line isthat  you’ll struggle to succeed if you go into direct competition with generic product selling giants like Amazon and eBay, and their thousands of affiliates.  Be specific and don’t spread yourself too thinly. 

Choose a User-friendly Shopping Cart

A big plus point in your favor is the technology available to the would-be online entrepreneur.  You can be up and running in a week or less with a really smart fully functional website for a relatively small investment. 

Today’s online shoppers expect a smooth, hassle free experience.  You can offer this with a fully-hosted and supported e-commerce website that boasts credit card processing and shipping calculators too.  Throw in top quality support for about $100 a month and you’re good to go.  Check out Shopify, BigCommerce and 3dcart for some great deals.

Don’t be Afraid to Seek Help

As a new e-commerce business, there are some areas you are well-advised to seek help and guidance in.

Shipping:  Shipping can be a minefield if you don’t get it right.  You will need some technical assistance in setting up real-time rates from the postal service and this can be a complex process. 

SEO (Search Engine Optimization):  Perhaps the most important thing to realize is that without visitors to your site, you won’t sell products.  This sounds obvious but it’s an aspect of e-commerce that’s easily overlooked in the excitement of the launch.  A professional SEO consultant will help you to make sure that your site is structured correctly, and filled with content that will draw the right visitors to it. 

Payments, taxes and other functionality:  Your beautiful shiny new site will probably have a thousand different tick boxes, payment options and tax information.  There will be something to click on to set up client emailing lists, product launch notifications, new products and more.  It can be very helpful to have someone talk you through how all this functionality works and how you can use it to benefit your business.

In Conclusion

The most successful e-commerce businesses are run by those people who have a passion for what they do and put in consistent hard work every day to improving their site and marketing their business online.  Before you invest in an online store, make sure you are up for the challenge, and don’t be afraid to invest in some professional guidance to get you going on the right track.

 

Image sourcemrmag.org

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

Top Posts | Lead Generation

Lead Generation Suffers Quality Issues

Lead generation, the process of obtaining information, for a number of reasons which could include expanding the scope of a particular business or endeavoring to increase sales revenues, is very useful in the business world as a means you can stay in the race and remain competitive. However, some q ...

Technology Boost for Lead Generation

Advancements in technology over the last decade provide plenty of great opportunities for companies to streamline their services and improve their efficiency. When it comes to lead generation, there are a lot of little boosts your business can enjoy with the help of technology. If you really embrac ...

Lead Generation for Real Estate Gets Decoded

Lead generation is a vital part of any business’ marketing strategy, particularly in the increasingly competitive field of real estate. Lead generation is what gets people interested in your business and makes them more likely to invest in your services. In real estate, this is vital as there ... ...

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.Tip #1: Set Goals for Yourself Setting yourself a few achievable goals is the best way to ke ... ...

Hiring Decision for a Lead Generation Company

Lead generation is an important aspect for helping businesses grow. Over the years, lead generation companies have sprung up because of the increase in demand for their services. Lead generation can be time-consuming for some businessmen so they opt to invest in these lead generation companies to h ...

How To Make Your Blog Work Harder For Your Business

Your blog is one of the most effective ways of generating leads for your business.  Here are a few tips to help you get your blog working hard for you.Quality not QuantityContrary to what you might think, generating hundreds of leads is not necessarily a guarantee of success.  Try to attr ... ...

Marketing Budget for SaaS Companies

Software as a service (SaaS) model differs from a standard business model, but a majority of ISVs disregard these differences. SaaS businesses are pressured to grow on a monthly basis to generate revenues to refund customer acquisition costs. Marketing has become an integral part of the SaaS busine ...

How To Start A Successful E-Commerce Business

These days, everyone seems to be jumping on the e-commerce bandwagon.  It’s an easy way to make a fortune, right?  Maybe, but there are plenty of mistakes you can make along the way.  Here are some tried and tested tips to make sure you get it right first time!Identify Your Nic ... ...