How to Apply 'Growth Hacking' to Your Content Marketing
Growth hacking is one of the quickest ways of transforming a start-up into a successful, established business and even if you’ve never heard of it until now, you’ve almost certainly seen the strategy in action.
What is growth hacking?
Quite simply, growth hacking is a marketing strategy that concentrates on driving traffic that leads directly to conversions. It does not focus on traditional marketing techniques but revolves instead around the numbers.
Marketing decisions are influenced directly by growth potential. This is all that is important and each task completed by a marketer must relate directly to that goal and the bottom line numbers relating to growth. Growth hacking turns simple tactics into rapid, measurable growth and matters more than any other form of marketing. In order to progress from a startup or new brand, a company must establish that brand while at the same time experiencing sustainable, long-lasting growth and growth hacking is the way to do this.
How does growth hacking relate to content marketing?
Content marketing is all about attracting visitors to your site. It’s also about paving the way for new customers to learn about what you have to offer them before converting them to sales. Because the end goal of these strategies is growth, there is no reason why they cannot be including beneath the growth hacking umbrella.
Growth hacking methodologies can be used to increase your content marketing initiatives. Here are a few ideas you might like to try.
Start with the headline
Headlines are one of the most effective ways to grab attention to your site so make them count. Get creative; write several different headlines for each of your posts, consider action words and lists that would interest your target market. Then, go through your list and pick the one which you think works best. Above all, avoid boring generic headlines; these are an instant turn-off for web surfers.
Infographics make information easier to understand and more accessible; they’re also great at driving points home and are far more effective than textual content alone.
Keep your infographics simple and easy to digest. The easier it is for the reader to relate to your infographics, the more successful they will be.
Consider sharing potential
For content hacking to be successful, it must also be sharable. The surest way to get your content going viral is to get it shared by your readers.
Include plenty of share buttons across your page and offer promotions for liking or sharing your brand’s content. Ask your readers to share your content with their friends and make sure that your content is applicable to a wide demographic to make it worth sharing in the first place.
Call to Action
You must encourage the reader to share what they’ve read, to go to your shopping page or to their shopping cart to check out. To do so effectively, you must include a call to action at the end of each article of item of content. This can take any form but bear in mind that growth is your top priority and your call to action must relate directly to that.
Offer something unique
Create a clear incentive for visitors to check out your content. This could take the form of a special offer or promotion, a free site-relevant industry guide or something else. Highlight this in your marketing campaign to drive visitors to your site.
Growth hacking is the way to go to take your startup business to the next level so get started today with the ideas above.
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk