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How to Create a Fantastic Logo Design

Creating a new logo design for your company means your new design must reflect your brand. The design needs to be small yet effective. This is the greatest challenge for logo designers. They must create a new design to reflect your product and stays within the space constraints. Before creating your new logo consider these 7 critical factors.

1. Before creating your new logo research your product.

A good logo designer understands the importance of researching the company before designing their logo. The designer must understand what the company does, their objectives, mission, and business goals. The key element in the logo design is the company’s demographic targeted audience. A good logo designer will always research the company before designing their logo.

2. Great logo designs have two key elements. 

The new logo design you choose for your product should catch the attention of your customers. However, it shouldn’t be bold and screaming for attention. Your company’s design must reflect and test the intellect of your customers. Therefore, when selecting your new logo look at the top logo designs on the market. What do they all have in common? Yes, they are unique and say something about the company they represent.

3. Keep your logo design simple and memorable.

When designing your new logo keep the design simple and not cluttered or over fancy. Cluttered and fancy designs just confuse your customers. Your goal is to design a logo that makes your customer think of your brand. Your logo needs to send out a positive signal to your customers. Therefore, you can only accomplish this with a logo that is easy to remember. 

4. Make your new logo flexible for all your products.

When designing your new logo don’t be like some companies who invest in a design that doesn’t work with their product wrappers. Your new logo design needs to work with all your company’s media. When considering your design will it fit your product wrappers, website, and promotional material? Decide on a color that will work with any background and allows your brand to stand out.

5. Avoid cluttering your logo with too much information.

Some company’s logo design is filled with too much information. This clutter takes away from the logo, looks cluttered, and your customers will never remember the logo or your brand. Create logos that make your brand stand out and your customer will remember. 

6. Never use fancy fonts in a logo.

When selecting your font find one that enhances your logo design. Fancy fonts look great on paper, but do nothing for your logo. Select a font that is easy on the eye, adds to the design, and one your customers will remember.

7. Choose your logo design carefully.

When selecting a color scheme for your new logo design, use colors that complement each other. Complementary colors should make your logo stand out on a black or white background.

Image: flickr.com

Julie Sinclair

About Julie Sinclair

Julie is a retired teacher who enjoys Internet research. She has helped friends create blog sites and websites. She enjoys learning about the Internet and the latest technology.

Julie Sinclair

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