How to Make Your Advertising Effective
For any business to have a successful advertising campaign, they must test and re-test their advertising results. However, a new business owner has a limited budget for their advertising and testing advertising results can be expensive. Therefore, it is important to create an advertising campaign based around results that work. It is a known fact that:
- Targeted advertising will always outperform un-targeted advertising.
- Advertising that speaks directly to a person will always have better results than advertising that addresses the masses.
Focus on Them and Not You
Many companies focus on themselves and not on their customers when writing their emails or newsletters. Unfortunately, consumers don’t want to read about your company. They need to know how your products will benefit them. It is important to focus on the consumers needs and convince them your product is right for them.
Emphasize Benefits and Not Features
Consumers don’t care about your features; they care about how a product or service will make their life better. Emphasizing the benefits of a product, sells the product. Concentrate on the benefits of your products and how it can help your consumers.
Consumer’s emotions play an important role in the buying cycle. Surveys show that most consumers purchase a product based on their emotions. Afterwards, they justify this purchase based on their logic. Understanding consumers' emotions is important in advertising. Base your advertising around consumer emotion and logic.
Any advertising campaign needs to make a person believe in your products. Never leave any doubt in a person’s mind about your product. Also remember that a consumer trusts a product that others consumers recommend. Add testimonials from satisfied customers to your advertising. Furthermore, emphasize your return policy and show you stand behind what you sell.
The headline is the most important element of an advertising campaign. You have less than 10 seconds to capture the reader’s interest. Spend the time to write a headline that will grab and keep your readers' attention.
Advertising is the most important part of growing any business. Creating effective advertising campaigns can be difficult. If you create your advertising based on what works for other companies, you will have a successful campaign. Remember to focus on your customer benefits and not your product features. Create a headline that entices the reader to open your email or newsletter.
About Sarah Johnston
Sarah is an IT consultant with a degree in marketing. She enjoys helping others to learn the ins and outs of Internet, Website building and blogging.