How Updated Are You on Global Email Marketing Regulations?
Digital Marketing Done Legally
Laws are meant to deter thieves. They are designed to protect us. In the digital marketing universe, this is no different.
With greater incidences of cyber theft, more internet users have become victims of dangerous spam threads. Having laws governing how people market themselves digitally is necessary.
Global Regulations for a Global World
Email regulations are in place to help users manage the tools they are exposed to across global networks. Freedom to access data also comes at a price. Responsibility and discretion is required.
Not all users believe they need it. This lack of foresight shows just how serious the problem is. As recently as 2014, Barack Obama was forced to apologize to German Chancellor Angela Merkel for violations committed by Americans against the German people.
If it were not for the laws that govern how users, whether in government or private practice, conduct themselves online, the world would be a far more dangerous place. A useful starting place on how to ensure protection and legal adherence is the Digital Compliance overview.
Region to region regulations differ for each continent. Essentially, laws and digital marketing tools are similar. This makes sense because e-marketing amongst users is not confined to one country or region.
What follows is a brief overview of pertinent regulations that may be unique to that region:
The USA leads in the online marketing environment. Users should inspect their rules and regulations much closer than the other regions mainly because of its global reach and potential to influence other regions. A starting point will be the US government’s CAN-SPAM Act.
The USA’s northern neighbors are equally vigilant in applying regulations. Canada’s Anti-Spam Legislation (CASL) embraces some of the world’s most stringent anti-spam laws. Canada’s laws adhere to requirements in the CAN-SPAM Act.
Canadians are world-famous for their reputation for being friendly and polite. Their laws reflect this reputation. One of the rules governing how users conduct themselves online requires them to obtain full permission from an email recipient to correspond with them.
Australia’s Spam Act of 2003 is similar to Canada’s Anti-Spam Legislation. This act, however, does not apply entirely to the Antipodeans’ closest neighbors in New Zealand. But the same laws of gaining consent and access still apply.
Curiously, permission to interact with addressees does not apply to tertiary students, charity organizations, government bodies and registered political parties.
Africa, Asia and South America
No comprehensive legislation is in place in South America, Asia and Africa. This also debilitates their ability to counter Western nations’ advantages over them in global business markets.
However, India’s Prime Minister, Narendra Modi, has embraced a more progressive approach to doing business with the rest of the world.
With or without government legislation, the onus remains on all e-marketers to apply their own best practices. It secures their virtual environments and opens the door to better business prospects.