Inbound Marketing Lessons by Etherios

Inbound marketing has been gaining traction for some time now, and a number of companies have started to promote themselves through the use of blogs, videos, whitepapers, SEO, and social media marketing.

All of these are examples of inbound marketing methods and although they are being used on a large scale, many companies still don’t know how to use them effectively. That is why this study focusing on lessons from a successful company named Etherios will help companies looking to use inbound marketing techniques to promote their brands.

Make A Good Impression With Your Website:

The home page of your website is where most of the traffic is concentrated. That is why the home page has to be designed in a way that answers all the visitors’ questions at first glance. It should be able to tell the visitor what your company is all about, what services you offer and why someone should do business with you.

Use Blogging to Generate More Traffic:

Where Etherios does a lot of things right to increase their inbound marketing, lessons can also be learned from their bad traffic generation. The reason for this is that Ehterios doesn’t do well enough with their blogging. The content they publish doesn’t get a lot of attention and the most probable reason is that their published content is of no interest to the people.

What other companies can learn from this is that they should always understand their target audience and generate content that people might actually be interested in.

Search Engine Optimization Always Works:

Another thing keeping Etherios back is their poor SEO methods. It is important to have unique page descriptions and optimize your page titles to get into one of the top results in every search made related to your company or product.

Convert Your Traffic Into Leads:

Having the people visiting your website turn into customers is a very important part of business and needs properly designed processes. One of these is to add ‘Call to Action’ bars in strategic places on your webpage so that people are compelled to click on your links. The other things you can do are to offer premium content to your customers and to build email lists so that you can start marketing campaigns as well.

Make Use of Social Media:

Social media is everywhere today. Everyone uses it in one way or the other, be it for business or for pleasure. That is why you should use these platforms to promote your content and blog posts. Also make sure to have all your social media profiles completed and well optimized, especially those on professional networks like LinkedIn. Using social media the right way can help you a lot in driving more traffic to your webpages.

Being good at what you do only goes so far in today’s world of technology. Businesses today need to work hard if they want to make it up to the top, and inbound marketing is one of the steps they need to take. The ups and downs of Etherios’ marketing pursuits show us how even big companies can sometimes mess up, and they should be an inspiration for all businesses to try harder to understand the dynamics of inbound marketing so that they can be successful.

More about


Top Posts | Inbound Marketing

4 Inbound Marketing Methods that Won't be Missed

Opening a virtual, online store is trickier than opening one in the real world where people can at least see it while walking by. In the online world, your brand has to stand out among potentially a million others to be seen by people.This is where techniques like inbound marketing come in, which a ...

Understanding the Design Elements of a Good Blog

A blog site essentially uses the same design techniques and elements as a website. However, the posts on a blog are displayed in an online journal format. When a person visits the blog, they view the entries in a reverse chronological order. A blog site demands the same attention as a website. Ther ...

5 Steps to Grow Your New Business

Opening a new business is difficult. You rely on local consumers to grow your business at first. As a new business owner, you’re limited on funds for marketing your company. Therefore, it’s important for you to concentrate on what you have. Tap into the community’s local marketing ... ...

5 Common B2B Sales Mistakes To Avoid

Selling business to business (B2B) is a totally different ball game to that of selling to clients.  Here are five classic B2B mistakes your sales people must avoid.Mistake #1 - Thinking cold calls will bring in business.Cold calls once served a purpose in B2B sales but that was a lifetime ago. ... ...

Great Content Keeps Visitors Coming

They say that ‘content is king’ and without fresh, good quality content your website will fail to generate much interest.  Here are a few tips to help you create engaging content for your audience.DiaryIn the daily whirl of running a successful business, it’s easy to forget i ... ...

Why Your Business Needs Its Own Blog

Today, every business worth its salt has a website.  The first thing most people do when looking for a service or product is go straight to Google.  But does your website have its own blog?A blog is a vital marketing tool in today’s world of e-commerce, and every business really sho ... ...

How to Generate More Website Traffic

Getting more visitors to your website is not a rocket science but it is important to note that working towards that objective is crucial. We can increase sales by increasing leads and traffic. Follow the tips below to generate more traffic to your website.Present Content Offers to VisitorsContent o ...