Inbound Marketing Lessons by Etherios
Inbound marketing has been gaining traction for some time now, and a number of companies have started to promote themselves through the use of blogs, videos, whitepapers, SEO, and social media marketing.
All of these are examples of inbound marketing methods and although they are being used on a large scale, many companies still don’t know how to use them effectively. That is why this study focusing on lessons from a successful company named Etherios will help companies looking to use inbound marketing techniques to promote their brands.
Make A Good Impression With Your Website:
The home page of your website is where most of the traffic is concentrated. That is why the home page has to be designed in a way that answers all the visitors’ questions at first glance. It should be able to tell the visitor what your company is all about, what services you offer and why someone should do business with you.
Use Blogging to Generate More Traffic:
Where Etherios does a lot of things right to increase their inbound marketing, lessons can also be learned from their bad traffic generation. The reason for this is that Ehterios doesn’t do well enough with their blogging. The content they publish doesn’t get a lot of attention and the most probable reason is that their published content is of no interest to the people.
What other companies can learn from this is that they should always understand their target audience and generate content that people might actually be interested in.
Search Engine Optimization Always Works:
Another thing keeping Etherios back is their poor SEO methods. It is important to have unique page descriptions and optimize your page titles to get into one of the top results in every search made related to your company or product.
Convert Your Traffic Into Leads:
Having the people visiting your website turn into customers is a very important part of business and needs properly designed processes. One of these is to add ‘Call to Action’ bars in strategic places on your webpage so that people are compelled to click on your links. The other things you can do are to offer premium content to your customers and to build email lists so that you can start marketing campaigns as well.
Make Use of Social Media:
Social media is everywhere today. Everyone uses it in one way or the other, be it for business or for pleasure. That is why you should use these platforms to promote your content and blog posts. Also make sure to have all your social media profiles completed and well optimized, especially those on professional networks like LinkedIn. Using social media the right way can help you a lot in driving more traffic to your webpages.
Being good at what you do only goes so far in today’s world of technology. Businesses today need to work hard if they want to make it up to the top, and inbound marketing is one of the steps they need to take. The ups and downs of Etherios’ marketing pursuits show us how even big companies can sometimes mess up, and they should be an inspiration for all businesses to try harder to understand the dynamics of inbound marketing so that they can be successful.