Tego

Interested in Site Monetization?

A landing page has quite a number of elements which can be redesigned or given the go-by. Stuffing a site with a number of widgets might work out if the prime elements are identified with ease. Aiming to find which grouping of elements works the best is one of the defining functions of those tasked with designing it. There is no scope for trying out a layout in a random manner. This takes time and is economically unviable unless the design works out well early. With A/B testing, two versions of a site are tested in real time with customers being equally directed or in different proportions to the two streams. At the end of the test, data on the most effective design is immediately available. The A and B versions will have different URLs with customers arriving at the A version being partially diverted to the B URL.

Implementing the redirection has to be done with care as the site might be reclassified by a search engine. The redirect has to be marked as a 302 redirect which means that it is a temporary diversion. Using a 301 redirect might lead to the page variant getting indexed by the search engine. Another important to-do is to close the text after the appropriate number of visitors has turned up and the required data has been collected. If the alternate versions stay live for a long while, it might result in a negative result by the search engine.

While conversions are the ultimate metric, other interesting metrics such as session duration can be optimized with an A/B test. Getting the best results from the available traffic is a resourceful approach when compared with looking to increase traffic. The number of variations which can be tried out can go up to ten. The higher the number of variations are, the longer the time taken for the test to complete. Try out different Calls to Action, photographs and headlines and find out which optimizes best for the desired response.

 

 

 

 

Written by Dinesh G. of www.babblingink.com

More about
Babbling Ink

Babbling Ink

Top Posts | A/B Testing

Modern Consumer Ethics: Is Your Business Green Enough?

Modern consumers care about ethics enough to put their money where their mouth is, and this trend is likely to continue for the foreseeable future. Failing to be ethical, especially as far as sustainable business practices are concerned, will affect your bottom line.Ecology as a LifestyleAccording ...

Paid Search Gets a Leg up from A/B Testing

The internet is an advertiser’s dream. Before the internet, who could ever think of reaching out to millions of potential customers with their brands and products without years of hard work? This is something made possible only by the mighty internet, and it has changed the way people do busi ... ...

Top 5 A/B Testing Blunders to Avoid

A/B testing is a process that can help any company optimize their website for maximum profits. However, this technique must be approached with the proper care in order to avoid any mistakes or unreliable results. Poorly performed A/B testing can have negative effects on your company and even result ...

Digital Marketing Always Gets a Leg-Up with A/B Testing

An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization ...

Getting the Best out of Interactive A/B Testing

In terms of marketing and business, interactive A/B testing is the process by which two variations – an original one and a modified one – are compared, in order to see the effectiveness of any changes that are made. Put simply, it allows you to compare, the regular sign-up page on your ... ...

A/B Test Validation Using Google Analytics

There are several tools and techniques to improve the performance of a website. A/B testing is one of those techniques. In A/B testing, two or more page layouts are created for the same page address. They have similar core functionality but vary in how the website is viewed by the visitor.In order ...

3 Tips for Simple Banner Ad Design

Many factors influence the success of a display advertising campaign, and banner design is one of them. However, banner design is sometimes overlooked, despite the fact it is very relevant. Below are three principal strategies that play a crucial role in banner design.Avoid ComplicationsWhen it com ...

Interested in Site Monetization?

A landing page has quite a number of elements which can be redesigned or given the go-by. Stuffing a site with a number of widgets might work out if the prime elements are identified with ease. Aiming to find which grouping of elements works the best is one of the defining functions of those tasked ...

A/B Testing Ethics Can’t Be Ignored

Every company tries to boost its business by reaching out to its consumers in one way or the other. Advertising one’s business through emails was common some years ago, and while it is still practiced today, there are many other ways to improving your webpages or attract more traffic to your ... ...