Is Your Business Using Video Marketing?
Videos make the difference in 2014 for your SEO. The Internet trend has shifted from text to videos. Videos build your company’s rapport, attract traffic, and makes sales for your company. People want to know the real you and want to see you on video. In videos people see you and your body language. Video body language communicates more information than you could ever write.
Smart business owners started using video marketing as a strategy to improve consumer engagement. Including videos in your email increases your chances they read your email by 5.6% and they click through to your site by 96.38%. The “2013 Online Video Marketing Survey and Business Video Trends Report” shows that 93% of marketing professionals are using video content and 82% state that it has a positive impact on their business.
The 2013 Video marketing Report Shows:
- Positive impact on business – 82%
- Using video in campaigns – 93%
- Email marketing – 60%
- Webpage marketing – 84%
- Using video for search engines optimizing – 70%
- Increase spending for video production in 2014 – 70%
When creating your video concentrate on optimizing your video for search. Understand what your audience is searching for, create your video for your audience, and place your video in front of them for instant visibility. Three steps to create, optimize, and rank higher in search results:
- Keywords: Search “keyword phrases” using Google’s keyword tool to find how many searches a word or phrase is getting each month. Experiment with different words and phrases, and if you’re a local owner, use your city’s name in the phrase.
- Create your video around your keywords: Make your video two to three minutes long and only communicate one major point. Make your video short and full of personality. Creating videos around your keywords makes it easier for you to create them. Make one video for each keyword phrase. If you choose 10 keyword phrases create 10 videos.
- Upload and optimize: Add your keyword phrase to the title, description, and tags fields. This tells YouTube what your video is all about. Consider to upload your transcript for the video. This adds more information for YouTube and should improve your rankings.
When making your videos for keyword phrases create a series of videos before uploading to YouTube. Start uploading your first video and wait for 2 to 3 weeks before uploading your second video. To see lasting results from YouTube, be consistent. The more targeted video you upload, the more you’ll get your videos in front of your audience.
If your company does not start creating videos, you’ll miss out on one of the fastest growing segments of digital advertising. In the“2013 Video Marketing Report”, shows 70% of business plan to increase spending on video marketing in 2014.
Stop concentrating about having your videos go viral on YouTube. Create well-crafted, well-targeted business videos that will drive potential customers to your website. Keep in mind these factors when creating your video:
- Identify your keywords
- Create your video around your keywords
- 1 video for each keyword phrase
- Tell a creative story
- Include call to action
- Produce professional quality videos
- Offer value
- Address objections
- Be unexpected
- Keep them short
- Focus on your story
- Upload to your website
- Use keyword phrases in title
- Upload video transcript
- Market your video using many channels
As a growing business, it is important that you integrate videos into your online marketing this year. Start off with a short basic video tips how to use your product or service. Provide them with a message to help them save time or money. Upload your video to YouTube, your website, and blog. People like humor and creativity but they also like videos that make their life easier.
About Sarah Johnston
Sarah is an IT consultant with a degree in marketing. She enjoys helping others to learn the ins and outs of Internet, Website building and blogging.