It’s All In The Name! How To Choose the Right Domain Name For Your Business

If your domain were a person and it walked up to someone at a party or function to introduce itself, what would happen? Would its name be instantly forgotten, difficult to remember? Or would it be something that makes the person smile, nod enthusiastically and immediately intrigued to find out more about it? Your domain name can be just as important as your business one: when people come across it, you want them them to be interested enough to add your website to their bookmarks.

  • Please, Make it Typing-Friendly

Too many domain names are complicated. You don’t want people to battle when typing it out as this will put them off visiting your website. Avoid slang, strange spelling of words or anything that tries to be too clever. Keep it short and simple!

  • Add Keywords

Some keywords that describe what services you offer can be highly valuable to your domain name. How to find the right keywords? Think about what terms people will enter into their internet search when looking up the products/services that you offer. So if they will search for vegan foods, your domain name should try to incorporate these words. Keywords also enable your rank on search engines to improve, which means more traffic will be coming your way.

  • Lose the Maths

Although numbers might seem fun, they don’t have a good place in domain names because they make them more complicated. People might not understand if the number 3 is numerical or not when typed out in your domain name, for instance, which makes it less user-friendly.

  • Make it Memorable

Although your domain name is short, sweet and easy to remember, you can still be creative with it. Remember that people want something that is catchy and fresh, not the usual things that they see out there. A unique name will also help you build the image of your business because it sets it apart from everyone else.





photo credit: <a href="http://www.flickr.com/photos/dskley/9633423723/&quot;&gt;Skley&lt;/a&gt; via <a href="http://photopin.com&quot;&gt;photopin&lt;/a&gt; <a href="http://creativecommons.org/licenses/by-nd/2.0/&quot;&gt;cc&lt;/a&gt;




More about domain names tips
Giulia  Simolo

About Giulia Simolo

I am a journalist and author from South Africa.

Giulia Simolo

Top Posts | Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...