7 Strange Twists to Add to Your Landing Page
Everyone who is invested in the world of online marketing knows the importance of landing pages as one of the most effective ways to drive traffic to a website. People reading blogs or other forms of online content are intrigued to click on certain links that take them to landing pages where the actual product or service is being sold.
While landing pages are great for attracting more people to your website, there are some other strange twists that can be seen applied to them. Here are some ways in which you can creatively use your landing pages.
Consistency is Key:
Landing pages should be made to stand out. Every ad should have its own page so that the page is actually visually connected to the ad that brought the users there in the first place. This is why it is important to create designated pages for every single ad rather than a single page for multiple ones.
Landing Pages Geared towards the Holidays:
Holidays, whether Christmas or Thanksgiving, are the busiest days of the year. Many businesses make use of the holiday season to offer their product at a discounted rate for an overall increased number of sales and profits. Designing landing pages that are specifically targeted at people shopping for the holidays is a great twist that can help bring more customers to your website.
Get More Attendance at your Events:
Landing pages can be a great tool to encourage your customers to sign up for certain events. While most people use these pages for lead generation, not many add any forms to help in even registration.
Give Customers Something New:
Landing pages can also help you highlight new content. You should make your page interesting and easy to understand in order to make your new product more compelling for the visitor.
Videos can help you fit a lot of information in a few minutes. People can learn much more by watching something rather than reading about it. Incorporate videos related to your content on your landing pages so that customers are more interested about what you are offering.
Press Releases can Help Boost Credibility:
You should use your landing pages to highlight any mention of your business in the news that might have taken place. Seeing a service being featured in the news helps people put more trust in your company, and that turns people into potential customers for you.
Client Reviews Help Increase Trust:
Almost anyone in this world would hesitate before getting into business with something that is present in the online world and that they can’t carefully examine themselves before buying. This is why you should add customer reviews about your product to your landing page. This will help new customers be more comfortable using your services.
These strange, yet logical, twists on the use of landing pages can help you greatly in getting more traffic to your page. Always maintain a simple page that is easy on the eyes so that your customers can get more information about your company and your product in a short amount of time and without any hassle. Throwing in some of the tips mentioned here can help you further in turning idle visitors into prospective clients and therefore making your online presence much more prominent.