Marketing Tips For Hotel Owners
Your dream business idea is, literally, under construction. In a few short months your small, family-run hotel will be ready to receive guests, but how do you market it when the finished product is still some time away from completion without alienating prospective guests?
1. Be honest
A hotel should provide guests with a relaxing, comfortable and peaceful environment. Any form of construction or renovation is synonymous with noise and disruption, so it’s important that you put guests’ minds at ease that this will not be the case during their stay with you.
It’s important that you make guests aware that work is taking place in your hotel, but stress that this won’t be at all intrusive during their stay. Place alerts on your website and link the announcement to a landing page with further information so that visitors can see just how your renovation work will affect them during their stay.
Think carefully about the wording that you use to make sure that guests see the revocation work as a positive thing. Try saying, “The best isn’t good enough for us so we’re making our hotel even better!” This shows that you really care about your guests’ comfort and are taking steps to make things even better for them.
Many OTAs offer a space for under hotel’s listing for announcements and you can use this to inform visitors about your renovation work.
2. Tell your guests what to expect upon arrival
Add a renovation landing page on your website where you can publish details about what changes are underway and the expected completion date for each phase. If possible, include model images of the new rooms and other facilities and explain exactly how the work will be taking place.
As things begin to take shape, update the page to create a feeling of anticipation and excitement among visitors to the site. A dedicated landing page is also a useful resource for your staff. If prospective guests ask questions, they can be directed to the webpage for the very latest updates.
3. Open communication during the stay
It’s a good idea to provide an update in each room outlining what renovation work will be taking place each day. Guests will appreciate that you’ve made the effort to keep them informed and it also allows the hotel to manage its guests’ expectations appropriately. Good communication ensures that there should be no unexpected surprises for people.
You could also include the General Manager’s contact information in the daily update. This gives guests an outlet via which they can give their feedback and any concerns directly to the hotel rather than posting a poor review on TripAdvisor.
4. Generate community excitement on social media
Social media is a great free tool to use during the renovations to keep everyone up to speed with developments. You can keep guests informed about what’s happening in real time and create excitement about the various improvements being made.
Post “behind-the-scenes” pictures on your social media page to give guests a vision of what the new rooms are going to look like. Inspiration boards, new furniture and décor can all engage your fans and spark interest in visiting to see the completed renovations. Remember to display the finished product too. Make guests feel valued by asking for their opinions and suggestions together with their own descriptions of your new facilities. People love to feel involved and you’ll also end up with some great descriptive phrases for use in your new brochure.
5. Keep the excitement going
Once the renovation work is complete, it’s time to really get the party started as far as advertising your new look is concerned. Update the same channels as you did for keeping guests up to speed with your renovation works and show off your new amenities and information.
Your first job is to update the room descriptions and photos on the website. Change your homepage alert to announce that the work is finished and let visitors know that they can expect to find brand new upgraded accommodation and facilities. You could even hold a “grand re-opening” event to encourage your fans and guests to come and have a look at the new makeover.
Image source: Shutterstock
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk