Tego

My Uplifting Findings on Facebook Advertisements - Part II

Last April 11, 2014 we embarked on an advertising campaign that aimed to see whether advertising on Facebook works (See: The Low Budget Facebook Advertising Experiment). The objective was to use only a small amount of our operating budget which was already stretched to the max. Originally, the plan was to spend about a thousand pesos or roughly $25 USD in one month. The results are in. 

  • On April 15, 2014, I posted a short and simple video about the garden and it had 7,700 views. 
  • On April 19, 2014, I posted a photo of some of our guests and had 13,184 views and 102 likes.
  • On April 27, 2014, we posted another photo which had 6,076 views and 97 likes. 
  • From May 8 to May 20, we created an offer which garnered a total view count of 31,472 and 107 likes. 

 

Our total page likes increased to 183 and no longer counts just my friends and relatives. We've had an almost daily influx of calls and sms messages inquiring about the garden and how to get here. So far we have entertained four groups of guests from the time we started advertising. 

We would have gotten more guests if we entertained night swimming and overnight accommodations. But we lack the facilities and the manpower to fulfill these. 

 

Yes, Facebook Advertising Definitely Works

I feel somewhat reluctant to share this valuable information as the big boys in the hospitality industry in our area seem to have ignored the power of social media for this year. With their large budgets and ability to hire fully fledged employees who can work on an advertising campaign full time, it's only a matter of perception when they begin realizing the exponential reach of social media.

 

How Facebook Ads Also Work Offline

Quantitative data aside, Facebook also has a multiplier effect beyond the Internet. I've experienced this as I've befriended some of our guests from Manila who saw our Facebook ad and who have subsequently become regular customers. One of them saw the Facebook ad and went here. They liked it and went back with family and friends. The feelings that I've felt back then are of joy and insight. It just goes without saying that people talk about something they found online to the people who are around them offline. 

 

Going Beyond "Likes"

Of course, views and likes hardly keep a business afloat unless you have no physical structure or office to maintain. With our very small resort business, income can only come from real people who go and visit your place of business. I've found myself in the hospitality industry with only the knowledge of trying to be hospitable to strangers. It's been difficult but I'm glad to have made some real world friends who genuinely appreciate how we serve them. 

 

Imagination is the Key

My background as an online freelance writer and my experiences joining several online media contests definitely helped me acquire the skills necessary to try and save our business or at the very least, keep the property maintained. We have achieved that objective and we are making short but very significant strides towards our goal. 

Last week, the temperature soared to 36.9°C or 98.42°F. It was a record for the Philippines. In severely and desperately congested Metro Manila, that only meant one thing - water deprived and heat soaked workers who just want to escape the heat of the metropolis. That would be the next advertising campaign. 

 

Creative Commons Image via Flickr

 

Daniel Andrei Garcia

About Daniel Andrei Garcia

I'm a newly minted PRC licensed real estate broker legally authorized to practice real estate services here in the Philippines. I'm also a blogger and writer. Hope to hear and learn more from you!

Daniel Andrei Garcia

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