Need Based Social Marketing: The Haven of Dreams
Too often than not, we're bombarded with ads online. Ads about things that we don't really need and ads that are mostly about things that we might want. Sometimes, we click on them if they seem amusing, interesting or relevant to our lives. But most of the time, we ignore them and do so habitually. We live in an era where targeted marketing is so good that government intelligence agencies spend a lot of money in trying to partake of this data with tech companies.
Google and Facebook are the Haven of Dreams
Incidentally and because of their nature as hubs of immense personal data, Google and Facebook have become the de facto Internet haven of dreams. How many times have you typed something on Google that's deeply personal? How many times have you typed a complete interrogative sentence about your own life?
Maybe you've even written there, "What is the meaning of life?"
Google used to show its humorous side and gives you the answer of 42. A number which was derived from a popular book.
The point is, their vast capabilities in documenting what people are looking for in life and what people like is a treasure trove in so many deep ways and in so many levels.
Be a Need Based Social Marketer
A while back, I wrote about my experiences in trying to get a loan from several loan providers online. It was an interesting endeavor which resulted in me getting more options about loan agencies. So far, I still haven't procured any offer and have instead pursued other options such as selling old stuff that we no longer need. Now one thing could be learned from this.
If something is not given - there's always a good reason and there's always another option. While the loan has not been given to me, I managed to sell a lot of old stuff in an impromptu garage sale. In fact, even after we've sold so many things, people kept coming back for more. I was only able to do this when I personally asked some people about what they needed. For one, a teacher approached me and asked if I was selling our second computer. My wife and I discussed it and so the computer was sold. The good that came out of this was that the computer was able to help the teacher do her job better at the small school nearby. Moreover, I was able to have some funds to procure the oven for the bakery that we were starting.
Using Google and Facebook
To be able to maximize the potential of Google or Facebook, simply master the art of listening. People have needs all the time and it's just a matter of utilizing your connections and their connections to provide what they need. The same principles that I applied in the online world, applies in real life. In real life and in the online world, one must be sensitive to the inherent emotional aspects that often accompany these needs. It shouldn't just be about selling something to someone anonymous. It should be about lending a hand to somebody so that they could solve a problem and reach their dreams.
"You will get all you want in life if you help enough other people get what they want." Zig Ziglar via BrainyQuote
Creative Commons Image via Flickr
About Daniel Andrei Garcia
I'm a newly minted PRC licensed real estate broker legally authorized to practice real estate services here in the Philippines. I'm also a blogger and writer. Hope to hear and learn more from you!