Painting by Numbers: How Mobile Marketing Statistics can Drive your Strategy

While it is well known that mobile marketing represents the future for brands, such a generic assertion offers little insight into the exact course that the industry will take. If brands are to successfully tap into this trend as a way of driving greater profitability, they need to achieve insight into market and tailor their strategy accordingly.

The need to adopt such an outlook is pressing, as the increasingly competitive cost of smartphones means that mobile usage statistics will soar in the months ahead. With a new range of budget smartphones being released in Asia and Europe and networks offering a fair price tag on LG’s Nexus 5 through contract, mobile technology has never been more accessible to a wide social demographic.

3 Mobile Marketing Statistics that will Influence your Strategy

With this in mind, what are the pivotal mobile marketing statistics that can help you to develop your strategy over time? Consider the following: -

1.      75% of Americans admit to bringing their phone to the bathroom

While this statistic may discuss the behaviour of American consumers, it is likely that a similar trend will impact on other Western markets. It certainly offers an insight into the importance of real-time marketing strategies, which are most effective when conducted through mobile media. Quite simply, it is important to understand your customer’s behaviour and time live promotions to ensure their participation, as statistics suggest that the majority will have access to their SMS messages and emails at all times. By doing this, you can steal a march on your competitors and maximise revenue over time.

2.      4 out of 5 consumers use smartphones to shop

By the end of this year, it is anticipated that mobile usage will overtake the desktop Internet equivalent, which will have a huge impact on businesses. Primarily, it will mean that firms’ should focus on creating mobile sites as a priority, rather than integrating them with a main website as a secondary resource. An estimated 4 out of 5 consumers now use smartphones to shop, while they also utilise their devices to source and research products in addition to completing purchases. As a proactive business owner, you should look to capitalise on this by creating targeted promotions that are aimed at mobile customers.

3.     116 million Americans owned smartphones in 2012

In 2012, it was reported that a cumulative total of 116 million Americans owned smartphones. This represented increase from 93.1 million in 2011, and the figure is expected to grow incrementally during the next five years. This not only broadens the number of customers’ that you can target directly with mobile marketing, but it also diversifies the range of consumer demographics actively using smartphones. This should be reflected in the mobile marketing campaigns that you undertake, as you look to share your message and brand with a growing customer base.

Image: - Mobile Phones / Flickr

More about mobile mobilemarketing

About LewisHumphries

Shift Insurance


Top Posts | Mobile Marketing

4 Benefits of a Geo-Fencing Marketing Campaign

Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ... ...

The Future is Bright for Mobile Marketing

Let's face it, we're living in a mobile age. You'd be hard-pressed to see anybody without a mobile device these days, and what's more, most of these devices are capable of connecting to the Internet. These things considered, the future does indeed look good for mobile marketing.As t ... ...

Creating a Compelling Marketing Campaign On a Budget

Marketing is what informs potential consumers about products or services. Without it, finding success may be impossible. Unfortunately, marketing can also become extremely expensive. Fortunately for businesses with tight marketing budgets, there are ways to cut certain costs without sacrificing the ...

Mobile Marketing Lessons from SXSW

One of the things that took center stage in this year’s SXSW festival was mobile advertising and marketing. The massive interest in mobile can be attributed to the fact that marketers have embraced mobile advertisement on a large scale. Marketing related interactions were massi ... ...

5 Mobile Marketing Myths and Misconceptions Debunked

There are few areas in Internet marketing more confusing than mobile marketing. The appearance and need for mobile content, tools, and strategies was not obvious until smartphones began to replace desktops as the device of choice for an entire generation. Almost overnight, costly and intricate webs ...

Is the New Age of Marketing Going Mobile?

With companies like Groupon conducting over 50% of their sales via mobile devices, more and more companies are beginning to rethink, or already restrategize their advertising efforts. What started on the radio, then the televison, and then the internet will now become a major part of our mobile wor ...

Content Creation + Tablets: A Perfect Match

As a rallying cry for the Internet, “content is king!” is not going anywhere soon. Even in an era of mobile-readiness, responsive design, and more consumers wanting image- and video-rich content than ever before, there will always be a need for excellent written content (likely rich in ... ...