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Painting by Numbers: How Mobile Marketing Statistics can Drive your Strategy

While it is well known that mobile marketing represents the future for brands, such a generic assertion offers little insight into the exact course that the industry will take. If brands are to successfully tap into this trend as a way of driving greater profitability, they need to achieve insight into market and tailor their strategy accordingly.

The need to adopt such an outlook is pressing, as the increasingly competitive cost of smartphones means that mobile usage statistics will soar in the months ahead. With a new range of budget smartphones being released in Asia and Europe and networks offering a fair price tag on LG’s Nexus 5 through contract, mobile technology has never been more accessible to a wide social demographic.

3 Mobile Marketing Statistics that will Influence your Strategy

With this in mind, what are the pivotal mobile marketing statistics that can help you to develop your strategy over time? Consider the following: -

1.      75% of Americans admit to bringing their phone to the bathroom

While this statistic may discuss the behaviour of American consumers, it is likely that a similar trend will impact on other Western markets. It certainly offers an insight into the importance of real-time marketing strategies, which are most effective when conducted through mobile media. Quite simply, it is important to understand your customer’s behaviour and time live promotions to ensure their participation, as statistics suggest that the majority will have access to their SMS messages and emails at all times. By doing this, you can steal a march on your competitors and maximise revenue over time.

2.      4 out of 5 consumers use smartphones to shop

By the end of this year, it is anticipated that mobile usage will overtake the desktop Internet equivalent, which will have a huge impact on businesses. Primarily, it will mean that firms’ should focus on creating mobile sites as a priority, rather than integrating them with a main website as a secondary resource. An estimated 4 out of 5 consumers now use smartphones to shop, while they also utilise their devices to source and research products in addition to completing purchases. As a proactive business owner, you should look to capitalise on this by creating targeted promotions that are aimed at mobile customers.

3.     116 million Americans owned smartphones in 2012

In 2012, it was reported that a cumulative total of 116 million Americans owned smartphones. This represented increase from 93.1 million in 2011, and the figure is expected to grow incrementally during the next five years. This not only broadens the number of customers’ that you can target directly with mobile marketing, but it also diversifies the range of consumer demographics actively using smartphones. This should be reflected in the mobile marketing campaigns that you undertake, as you look to share your message and brand with a growing customer base.

Image: - Mobile Phones / Flickr

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