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Preparing Your Video for Online Marketing

Sharing videos on YouTube has been common nowadays. There are about 100 hours of video clips being uploaded on this video site every single minute, making YouTube even more popular and attractive to a lot of people around the world. But if you truly want to have a community of followers and have a lot of audience in YouTube, you should do more than just uploading and posting your videos.

Making your videos popular depends on the content of your video. Viewers have different interests and likes. But there are things that you can do to optimize your videos and eventually make them available or searchable not only in YouTube but also throughout the internet.

Videos can be a great way to advertise. If you are a marketer, then making a video about your brand and everything that you sell and offer will help you gain potential consumers. But how can you prepare your video for online marketing?

Optimizing your videos and making it attractive and interesting to people can be a tough one. But you need not to worry because here are several tactics that you can implement to make your video be viewed a million times and be liked by thousands of viewers.

  • Add a unique, catchy and interesting title. – The title is the first thing people look at when searching for videos. If you want to have your video attractive, give it a unique and descriptive title. You must have a title that gives a few details about what your video contains. If your title is interesting and informative, it is not surprising if more people will want to click on it and watch it. Also, remember to put keywords on the title so that it will be easily found on the search engine.
  • Describe your video. – When you post your videos, it is essential that you provide a description. Tell something about the content of the video. Give an overview of what will people see when they watch it. Remember also that when you put descriptions on your videos, make sure to add valuable keywords so that the search engine can rank them appropriately.
  • Make sure to add tags. – Adding tags can be a great way to improve your videos’ SEO. When you add tags, you are adding other keyword snippets that can enhance and improve the value of your videos’ searchability. Adding tags on your videos when uploading or posting them on YouTube is a helpful tip because YouTube will use those tags to associate videos with one another making them appear on another user’s page with similar or related video tags, and this can improve your videos’ SEO.
  • Enable comments on your videos. – There are those who disable comments for the fear of being bashed or harassed by viewers. But enabling comments will be a good way of improving your SEO. The more comments you receive, the higher your ranking on SEO will become.

Preparing your video for online marketing can be simple and easy when you follow or apply those tips. You may think that this will take extra time and energy but an extra effort can go a long way.

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Rachel

Rachel

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