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RSS Feeds Promote Your Business and Website

RSS feeds have become an import part of Internet marketing and could replace email marketing altogether. The RSS is an XML-based content format, which gives you a simple way to distribute news, content, and headlines from your website. Some refer to RSS as Really Simple Syndication and other call it Rich Site Summary. Today, it is important that you offer your site visitor RSS feeds to subscribe to. 

Why should you use RSS feeds?

Creating RSS feeds on your website can help drive steady traffic to your site. RSS feeds are becoming an important part of Internet marketing. With RSS feeds, your site visitor can subscribe to your feeds and receive the latest news. Therefore, you must update your site’s content frequently and also effectively promote your feeds. Website designers use RSS feeds on web pages to bring in repeated traffic. Now, consider how RSS feeds can help your site. Your site visitors subscribe to your RSS feeds. In the morning when they open their RSS reader to read the headlines from the different sites they subscribe to. Your site’s updates will appear in their RSS reader to view.

What can RSS feeds do for you?

RSS feeds help your subscribers to remember your website. Normally someone will bookmark a website and think they will return at a later date. However, most people forget why they have bookmarked the site in the first place. With RSS feeds, your headlines are always available when the person opens their RSS reader. This person will always get your latest headlines, updates, and promotions. 

Are RSS feed better than email?

Many business owners and webmasters are switching from newsletter to RSS feeds to distribute their content. When you send out a newsletter to your subscription list you risk the chance of your newsletter ending up in the junk mail box. RSS feeds will never completely replace email marketing, but using RSS feeds is a great alternative.

Most emails, companies send out today, get filtered into the junk mail box and never reach the intended person. When you use RSS feeds you no longer worry that the information you send will end up in the junk mail box. RSS feeds are a news feed that you send out and your readers can pick up to read.

Other websites can use your RSS feeds.

Website owners and businesses can use your RSS feeds on their web pages. This adds your content to their web pages. If your content is reliable and interesting other webmasters will add your RSS feed to their site. RSS feeds are simple to add to any web page and only require a JavaScript code. When other websites post your RSS feeds on their pages this attracts more visitors to your website.

Image: flickr.com

Ann Johnston

About Ann Johnston

Ann enjoys writing, reading, gardening, fishing and the great outdoors. Her job has allowed her to travel and live in different countries. She enjoys studying and learning about different cultures.

Ann Johnston

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