Reduce That High Bounce Rate, and Hold On to Their Attention

One of the things bloggers aim is to keep visitors browsing on their web page. They have spent hours, days and weeks just to get people read their blogs. But there are other things bloggers should pay attention to, and one of it is reducing that high bounce rate and apparently hold on to their attention.

What is Bounce Rate?

Bounce rate is used in analyzing web traffic. It is a term in online marketing that describes the number or rate of web browsers who visit or enter a certain website and decide to “bounce”, which means leave and navigate another site, rather than continue to browse other pages contained in that very same site.

Bounce rate is used to measure how effective and efficient a certain website or blog in holding the web browsers or web visitors’ attention and encouraging them to continue browsing their site. It is represented in percentage and displays the proportion or rate of browses or enters on the first web page of the site the browser sees and ends there.

How can web masters and bloggers reduce a high bounce rate?

It is important for every blogger to take action in decreasing a high bounce rate. The time spent by a browser or visitor on your site might as well be used for your advantage, such as subscription to your website or purchasing a product.

There are a few guidelines that might be useful for you to lower bounce rate.

  • Be wise with the things you put on your sidebar – People visit a website for the reason of finding information. They click on the link or on the social media site to see if they can find what they are looking for in your website if your article title happens to contain what they need. If the detailed information is not read on the blog, they will look for an alternative content on your page’s sidebar. Be sure that everything you put on your sidebar are relevant and informative to hold your visitor’s attention.
  • Have your blog’s goal apparent and understandable even in just a single glance– Make sure people who visit your page understand what you are trying to point out with just a single look. You should make it descriptive enough for your visitors to get it straight away. One important element of having them scroll down, click more and read further is having a catchy tagline. A tagline is a short statement that gives a description of your blog’s topics in a catchy and straight-to-the-point manner.
  • Be extra careful with your linking strategy– Bloggers include external links in their page for additional information or for giving credit to something you have discovered and written about. If you put so many external links, tendency is, your visitor will leave your page and browse on those links. So be extra careful of the things you include on your blog, especially those extra links.
  • Don’t be afraid to show off– One way of making visitors notice your page is through your expertise and accomplishments. Don’t be afraid or feel shy about bragging the great things you have done and you are able to do.

Reducing your bounce rate can be taxing especially if such rate is great. But if you are dedicated with what you are doing, and are determined to hold your visitors’ attention, and then do what it takes to have your blog stand out.

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