Tego

SEO Strategies for Healthcare Professionals

Whether a patient is looking for a flu shot in Dallas, or a pediatrician in Seattle, you want prospective patients to easily find you online. Considering the fact that the conversion rate through SEO leads is more than ten times what it is with outbound leads, it's not that difficult to make a case for implementing a strong SEO strategy.

Focus On Anything That Makes Your Practice Unique

When narrowing down your choice for keywords and phrases, start by focusing on what makes your practice unique. Pretty much any family practice in Seattle is going to use some variation of "Seattle family doctor" as a keyword, so something like "Seattle family doctor evening appointments" gives a busy working mother an incentive to choose you over that other "family doctor" in Seattle.

Use Meta Descriptions and Headers

Meta descriptions, which should include the name of your practice or facility along with a few quick selling points, shouldn't exceed 150 characters. Don't forget to include your location, especially important for health-related sites looking to attract patients primarily by geographic location. Heads and subheads within your content can make it easier for patients to browse, so throw in some relevant keywords here too.

Have More Than Just a Website

Google rankings are based on more than just your website. Unfortunately, many healthcare professionals don't have all that many search verticals, referring to things like videos, mobile-friendly content, slideshows and relevant images, which should include a title or caption peppered with a few keywords. You can find companies like Progressive Dental Marketing for answers to specific SEO questions related to the dental industry.

Confirm That Your Contact Info Is Up-to-date

A big part of your SEO strategy is the way your contact information appears anywhere online. You'll also want to make sure you have current content info on your website, your Google+ local page, any webpages with a phone number or address and on review sites, especially since positive patient reviews tend to have more of an impact than carefully crafted content.

Remember that not all of your search engine optimized content needs to be geared towards bringing in more patients. Informative and educational content, especially in the form of short video presentations, tends to generate more interest than blatant marketing efforts. If you're not using social media to generate two-way conversations, you're missing out on a prime opportunity to drop some keywords and links. Finally, consider adding a sitemap to properly index all parts of your website for search engines.

 

Anica O

About Anica O

You can connect with Anica at anicaoaks@gmail.com.

Anica O

Top Posts | Retargeting

Are these Customer Reward Practices Hurting your Profits?

If you are like most business owners, you cringe every time a customer leaves your store upset. With customer acquisition costs being a staggering five times higher than keeping a loyal guest in the first place, it becomes worth it to worry about the details. To keep people happy, some business own ...

3 Great Retargeting Platforms

We all know that the internet is the rage these days. It has been like that for years now, and there are no signs of it dying down anywhere in the near future. People love to stay connected via the internet, and the ease it has brought to human life is something we cannot be ready to give up now th ...

The Best Strategies for Mobile Retargeting

Mobile retargeting has proven itself one of the more useful strategies in integrated marketing campaigns. It is definitely one of the best ways to engage an audience that is already familiar with your website. The following are a few of the best strategies for mobile retargeting.1. Place your burn ...

5 Retargeting Tips for Corporate Employers

Retargeting is a powerful form of targeted advertising that enables you to show banner ads to customers who have already communicated with your business through emails or by visiting your employment website. If you want to produce ROI and bust applications with retargeting, there are several tips t ...

SEO Strategies for Healthcare Professionals

Whether a patient is looking for a flu shot in Dallas, or a pediatrician in Seattle, you want prospective patients to easily find you online. Considering the fact that the conversion rate through SEO leads is more than ten times what it is with outbound leads, it's not that difficult to make a ... ...

Creating Brand Buzz Before a Trade Event

Trade shows and conferences are great opportunities to spread the word about your brand and network with industry colleagues and potential customers. But how do you stand out from potentially hundreds of similar companies without blowing your budget on a premium exhibitor booth or sponsorship?Here ...

Has Your Product Reached the Youth?

It’s hardly imaginable to know one kid who does not log in to any social networking site or browse the web once a day. Most of the youngsters in this generation are so hooked up with the internet, which is why it is not so surprising to see that most advertisements that are done the tradition ... ...

5 Fatal Retargeting Mistakes To Avoid

There is no doubt that retargeting is one of the most effective ways of reaching your target audience. It’s simple and cost effective and certainly deserves its place in your marketing campaign strategy. Unfortunately, just like cakes, you can have too much of a good thing. Here are five ret ... ...

CRM Retargeting - New Kid On The Block

A couple of months ago, the email retargeting world was shaken to its very core when Google began automatically displaying email images. In case you don’t already know this, email retargeting works by placing a pixel within the body of an email. When the reader of that email views the pixel, ... ...

5 Ways to Maximise Your Retargeting Campaign

Retargeting when done well makes online advertising campaigns more intelligent and efficient with the consequence that it brings in much better returns for the increasing number of businesses that are starting to employ the technique. Unfortunately, in their rush to catch the retargeting wave, man ...