Should You Choose SEO or SMO to Market Your Business?
Savvy business management representatives know that digital marketing has to be an integral component of their advertising campaign these days. Internet use is growing more rapidly than ever, which means that more and more people are turning to their online access points to make purchases and pursue other business.
In previous years, most Internet marketing strategists agreed that search engine optimization (SEO) was the most effective technique to employ for the purpose of gaining online visibility and conversion. More recently, however, online advertising specialists are arguing that 2014 may be the year that social media optimization (SMO) surpasses SEO as the most effective strategy to employ.
By learning more about the rise and virtues of SMO, you can make an informed decision about which strategy to lean on for the purpose of promoting your company.
In a world where cutting-edge technology has made it possible for people all over the world to connect via the Internet, many speculate that the type of meaningful, face-to-face relationships that once cemented business deals in the past may have become obsolete.
Yet the rise of SMO -- and the fact that it often seems more effective than SEO -- seems to be disproving the notion. As many social media marketing specialists know, SMO is effective because it is predicated on enabling business owners to form meaningful relationships with prospective clients. (Hence the key word social.)
Once these significant relationships have been established and developed, prospective clients are likely to become loyal customers who may eventually turn into enthusiastic brand ambassadors.
SMO drives traffic to business websites
Another reason that SMO seems to have achieved prominence is because it’s effective in driving traffic to business websites. Private firms have discovered that making strategic use of SMO strategies can be an incredibly cost-effective move.
Consider the fact, for example, that Twitter accounts are free to open and maintain. Utilizing Twitter to advertise your company’s goods and services could result in your business website going viral, in which case its content would be viewed by thousands of people in a matter of seconds.
Why SEO remains important
Despite the fact that numerous marketing specialists have argued for the increasing importance of SMO, SEO maintains a primary position as effective online advertising. This is the case for several reasons.
To begin with, attaining page-one ranking in the results pages of major search engines such as Google and Yahoo is still one of the most effective ways for a business to increase its online visibility and conversion. Thus, time-proven techniques such as link building, keyword analysis, content creation, web design, and online reputation management continue to play an integral role in helping businesses develop and maintain stature in the online arena.
As made plain by websites such as Craft Clouds, the inclusion of relevant keywords (party bags, in this case) remains an effective and practical Internet marketing strategy.
Business owners who are interested in managing their company with proficiency should recognize that digital marketing must be an integral component of their strategic plan. And though SMO has become a highly creative and popular method of advertising one’s goods and services, SEO has not lost its stature.
So business management representatives who want to optimize conversion rates for their companies should concentrate on systematically integrating both digital marketing strategies into their advertising plan.
About Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.