Social Media Statistics - Where to Get and What to Do?
These days, every big or small business uses social media but not everyone is getting the most out of it. The reason is the level of research they do. Social media was once taken lightly and even having a presence was enough to get an edge over the competitors. These days, social media has become an important part of the marketing strategy for most businesses and hence the competition is also higher than ever before. You too can make use of this medium and see your business reach new heights.
Where Do the Stats Come From?
Well, most small business owners use free tools that are available over the Internet. Google has a couple of free tools that tell you everything about the traffic that come to your website. Similarly, Facebook has its own set of insights that reveal a lot about your visitors. There are numerous companies that can do the market study for you. Of course, they make use of paid tools as well so you get more accurate information.
The better you understand your audience, the better you will be able to serve them. You can also create your own surveys using sites like Surveymonkey, run a poll on Facebook and ask open ended questions on Twitter. If possible, collect the same data from at least two different sources and get the average. You might come across some trends by yourself.
What to do with the Stats?
Collecting statistics is one skill and using them for making the right decisions is another. If you are planning to make a small team to handle social media, make sure you cover both the skill sets. A lot of data is available online. Once you collect it, you must know how to distinguish between the trivial and the vital. What you get from the tools is raw data, it is your job to convert it into meaningful information on which decisions can be based.
Give the data its due importance but remember that it is just numbers on the paper. Always find a way to map these numbers to the ROI gained for the business. Ultimately, that is what you are interested in. Luckily, there are free tools like Klout that also check your online reputation and level of influence. Based on it, you can plan your strategies in the days to come.
What to Begin With?
Small business owners are the busiest people. It is important that you learn to delegate some work and hire the right people to do it for you. Find someone who is good with numbers but also knows what they could mean. If you want to do it yourself, there are a lot of good websites and infographics available online that teach you the basics of digital marketing. You will be amazed to discover that you only need few minutes twice a day to manage your social media marketing by yourself.
Once you know where your business stands, you can easily identify where you can take it and how!
Akanksha has been working in Marketing since 2008 and is always open to learning new things. She is now self-employed - blogger, health coach and also partners a distribution business.