Tego

Study Reveals Importance of Social Media Communication

When working on trying to improve your company’s social media, it’s really the interpersonal aspect that can make all the difference: your consumers want to be able to connect with you! A recent study shows just how important this is to your business success.

Lithium, a social software provider, released a study that discovered 53% of consumers anticipate a brand to respond to their tweet within an hour. Added to this, 72% of people want a reply if the tweet is a complaint, whether it concerns the brand itself or its products.

This makes sense: consumers want to be assured that they can get in touch with the brand to whom they offer support and be able to receive feedback. Social media is great in this regard because people are always on sites such as Facebook and Twitter, and if their brands are on these networks also, they feel that they have an immediate way of communicating with them - remember, no one likes to have to phone a call centre and wait for hours on the telephone!

Your reputation is linked to your response time to tweets, according to the same study that was commissioned by Millward Brown Digital and surveyed 501 respondents who said they engage with businesses on Twitter. However long a brand took to respond to tweets dramatically impacted their overall reputation. When the respondents were asked to say how long they should have to wait from a response on Twitter specifically, 65% said they desire a reply within two hours or even less, with 20% admitting they want a response in half an hour or less.

Knowing this information can empower your brand. Taking steps to ensure that you make yourself available to consumers on social networking sites and have someone to communicate with them regarding their concerns or queries can help you boost your brand’s name and even bring in more business.

At the end of the day, consumers want to feel that you are there to help them and often what is just as important as the quality of your business is the quality of your interactions with them.

*Image courtesy Flickr creative commons.

Giulia  Simolo

About Giulia Simolo

I am a journalist and author from South Africa.

Giulia Simolo

Top Posts | Social Media

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ... ...

2015 Trends in Social Media Marketing

It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social medi ... ...

Photo Credit: HTSABO

Top Promotion and Marketing Tips on Social Media

In today’s world, social media is fast taking over both our interpersonal as well as business communication space. For instance, the leading social media site, Facebook, boasts of 1.4 billion plus members, with more than 800 million unique monthly visitors. Twitter has a 300 million ... ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ... ...

How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram wi ... ...

Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing each have specific strengths. To gain maximum profit, they must be used together, effortlessly. When these elements work together, they complement each other while reaping the benefits of their built-in potentials. Companies realize that they must use SEO to ...

How Great Reviews Can Drive Your Business Forward

A business can succeed or fail depending upon what’s said by its customers about the goods or services you provide.  Statistics show that 90% of people will make a decision to buy based on other people’s online reviews.  Likewise, 86% of consumers would be put off buying a pro ... ...