Technology Boost for Lead Generation
Advancements in technology over the last decade provide plenty of great opportunities for companies to streamline their services and improve their efficiency. When it comes to lead generation, there are a lot of little boosts your business can enjoy with the help of technology. If you really embrace new advancements, your company can have thousands of new leads in a matter of days, so let’s look at some top tips for lead generation.
Social Media Contests
Everyone loves free things and prizes, and social media is a great way to get in touch with the masses by creating an enticing contest. All your audience will need to do is enter some basic details like a name and email address to be in with a chance of winning. You can then market to these people and generate some great new leads. To expand on this idea, you could even offer a “sign up” discount to anyone who entered the competition.
Get to Know Your Customers
The internet allows companies to get in touch with their customers in new and exciting ways. You’re really missing out if you don’t take advantage of this. You could create a simply survey for your customers to fill in. This way, you build an image as a friendly and engaging company while also better understanding the wants and needs of your audience.
Don’t Force Sales
A common method in brick-and-mortar stores or dealerships is the use of rather aggressive sales staff. Despite the prevalence of this method, most customers really do not enjoy being accosted and almost forced into making a purchase. They don’t enjoy it in reality and they don’t enjoy it online either, so avoid these sorts of aggressive methods and let your customers make their own decisions. This means you should abandon those annoying methods like cold calling or nonsensical retail babble and start being more honest with your customers.
Play the Long Game
People can be wary about contacting new companies. This means that lead generation can easily become a drawn-out process, but you need to remain patient and respect every individual’s needs. Technology allows you to stay in contact with your clients via various means, providing them with all the information they could need in a digital and non-threatening manner. This way, they have the time and space to make an informed decision.
Be Smart on Social Media
Social media sites are very powerful tools for companies, but they can do more harm than good if used incorrectly. Your online profile will be the only thing that many customers see before they decide whether or not to make contact with your company. Therefore, it’s important to share the right information in a friendly and approachable manner. You need to present your business in an attractive way to encourage people to learn more about you. In addition, only share relevant information. Too many companies have confusing social media strategies, so make sure you aren’t one of them.