The 2 Minute Video Challenge
Believe it or not, video blogging can get you a long way. Is it going to be hard and risky? No. What you basically need is a camera with a great audio and your creative juices. Well, let’s be more specific. Getting people’s attention is the hardest challenge we have right now. From 300 word articles up to bizarre photos online, everyone’s definitely posed with different ideas and medium for entertainment. Even on the business perspective, people selling their products must use diverse and extensive advertisements to get their target market.
The founder of Triberr is Dino Dogan, and according to him, video blogging is a one sure way to help anyone build connections and viewers across the world. A perfect example could be Michael Stelzne, who used video blogging to tell people about himself while introducing his website to his audience. Effective communication can get you to places, and in order to sustain your product or online service, you have to step it up to the maximum level.
Below are points to consider on how to become a successful video blogger. It will only take you 1 minute to catch someone’s attention; better start now in order for your online marketing business to push everything to the limits. Video duration
Remember, do not go beyond 2 minutes, or else, people will start leaving your website. If you have a long video, people will not waste time finishing it.
Your page will speak for you and your online business. Better make sure that what you say on your video will be reflected upon your objectives and goals.
Technically speaking, if you don’t have a high end camera, you can use an external microphone to have a crisp quality of sound. After shooting your video blog, you can simply merge the video and audio for a better output.
Maximizing your camera
It’s a plus factor to use a great camera, but all in all, handling your equipment will still be the deciding factor of an effective video blog. No matter how expensive your camera is, if it does not take the right angles, then everything will be a failure. Before buying a new camera, always consider its memory storage, video format, audio format and the features it has so you know what you’re paying for.
Always take advantage of natural light. Make sure the source of light is always behind the camera, or slightly to the side. Remember your key light, fill light and back light. The key light is basically the main light, commonly placed to the right of the camera and about 3 feet above the subject’s eye level. The second, which is the fill light, is the lighting fixture placed on the other side of the camera to fill the shadow cast produced by the key light. And lastly, the back light is the one placed behind the subject.
While recording, wear a pair of headphones with a microphone to eliminate irrelevant noise during the video shoot.
Minimalism is the key. Do not put too many effects. Using too many texts will make the video too complicated. Just focus on trimming the beginning and ending of the video.
Posting and sharing. As we all know, Youtube is one of the largest video hubs there is, but you can also try blip.tv, Vimeo, Viddler and TubeMogul.
Now that you know these points to consider, enjoy video blogging!
Photo credits to Science Movies.