The Pay What You Like Business Model

“Pay what you like”

It worked for the Humble Bundle series where people can buy online games for whatever price they like. I’m staking my reputation that it could work in the real world too.


Modern life entails that everything we need, use and consume for our lives has to be bought. You want fresh bananas? You’re going to have to buy them in the grocery. If your country’s climate isn’t conducive to grow bananas, you would have to import them from another nation. Every little process in between that brings that banana from a tropical country to a temperate one has a cost.

Every movement that you make in modern life has to be documented, stamped, paid for and bought. That’s why the pay what you like model is so appealing.


Country living here in the Philippines has so many positive aspects that could not fit in a single blog post. This is where the model originated. I was once riding a tricycle and have lost track of the distance we travelled. I asked the driver how much it would cost for all his efforts. To my surprise and befuddlement, he smiled and merely said in Filipino, “It’s up to you.”

Suddenly my world paradigm took on a whole new dimension. At the back of my head I was thinking about the distance, the cost of the gas and the normal fare that should be due to the driver. Since I was in a rush and was thinking of other things aside from those, I decided to repay his kindness with a little more than what was fair. I took a look at his facial expression and noted the mark of contentment with what I gave. Thus, the pay what you like model was born.

Negative aspects

Of course there would always be people who can only think in terms of the downline. They would take advantage and pay you very dismal rates. That’s where the value of social media comes in. Social media, for what it’s worth has a certain character imbibing aspect to it. People want to show off and people want to look good. In life, I’ve always said that every individual sees himself as a good person regardless of any outward perception. Make it a point to get to know your clients and befriend them and they would do their best to make sure that their online reputation is good.


People are generally good

Like in the TV show Smallville, Khal-El or the young Superman made it a point to see people as inherently good if you give them the chance. That’s what I am relying on with the pay what you like model.

Without social media, it would have been impossible to get the message and the idea across. It would just have been a nice story made in a far away land with people you’re probably not going to see again in your lifetime. But thanks to some social media goodness, it’s an idea that I think would become revolutionary and could change the way we live.

Creative Commons Image via Flickr

Daniel Andrei Garcia

About Daniel Andrei Garcia

I'm a newly minted PRC licensed real estate broker legally authorized to practice real estate services here in the Philippines. I'm also a blogger and writer. Hope to hear and learn more from you!

Daniel Andrei Garcia

Top Posts | Behavioral Targeting

4 Key Ways To Get The Best from Your Advertising

It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful bus ... ...

How to Target The Customers You Want On Your Site

Every business wants to drive their own idea of the perfect customer to their site—the trick is figuring out how to do so. Traditionally, people were targeted by demographics based on their location, age, income, and other factors, but an even better way to draw customers to your online prese ... ...

What is Social Marketing?

Social marketing uses marketing principles and techniques with the purpose of bringing a target audience to accept, reject, modify or voluntarily let go of a behavior in its own interest, a group’s interest, or in the interest of society as a whole.Now, social marketing is based on the princi ... ...

Tips To Boost Your Holiday Marketing Campaigns

It’s almost Christmas time and retailers and service providers alike are redoubling their marketing efforts in anticipation of bumper sales at their busiest time of the year. So, are you ready to enter the fray? Is your marketing budget effectively targeted to attract holiday shoppers? Just ... ...

5 Ways To Keep Your Customers Satisfied

There is so much competition out there in the marketplace these days that if your customers aren’t completely satisfied with the service they receive from your company, it’s a sure bet that they’ll migrate to one of your rivals. Here are five ways to improve the service that you ... ...

Everything Is in the Price

There are entrepreneurs who struggle to make the right pricing with their products. If you are one of them, you might need to learn a thing or two when it comes to pricing your commodities because they said that success is in knowing how to price right. Everything is in the price after all.It is im ...

Reverse Graffiti Marketing

Clean tagging, grime writing or clean advertising are other names of reverse graffiti, a method of creating images or words that can be temporary feature on walls, streets and other visible areas by cleaning out the dirt on that surface. It has been adopted by certain companies as outdoor ad campai ...

The Pay What You Like Business Model

“Pay what you like”It worked for the Humble Bundle series where people can buy online games for whatever price they like. I’m staking my reputation that it could work in the real world too. RationaleModern life entails that everything we need, use and consume for our lives has to ... ...

Behavioral Targeting Explained

IntroductionThe idea behind behavioral targeting is to try to match on-line advertisements to users on a given network by relevance. This is achieved through anonymously tracking behavior and feeding ads based on your findings. Behavioral targeting studies the user’s behavior across a range o ... ...