The Psychology Of Color

Every business needs a website.  It’s up to you whether you design and build your own or whether you choose to employ a professional web designer to do the work for you.  Whichever option you go for, the color scheme you choose for your site is very important. 

Research has shown that color can heavily influence visitors' spending habits and behavior.  Using colors correctly and effectively in your branding can send out a positive message to competitors as well as clients and prospects.  Before you can start to align your color scheme with your branding and your message, you need to understand the powerful psychological influence of color.  Look at the templates offered by web design sites for example; they’re not merely randomly selected because they look nice. Psychology is in action here!

If you look around at established business brands in a variety of sectors, you’ll notice a pattern of color selection emerging.  Consider the following:


Blue is said to emphasize loyalty, reliability, and stability.  It’s a popular choice with leisure firms, travel agencies, and holiday companies, and not surprisingly is the color of choice for anything to do with sailing or water-based activities.


Red inspires feelings of speed, excitement, and vitality.  It’s used for promoting special deals or sales and is also the choice for fast food restaurant chains.


Yellow evokes feelings of happiness, sunshine, and warmth.  It’s a popular choice for holiday companies, bars, and clubs.


Orange is said to promote feelings of energy, confidence, optimism, trust, and ambition.  It is a very popular choice with companies in the social communication, technology and e-commerce fields.


Pink is widely regarded as a ‘girly’ color and as such is popular with companies promoting goods and services aimed at a female customer base.


The most commonly selected color for environmental, health and nature-related businesses is green.  It’s also associated with money, wealth, and growth.  Companies offering organic, eco-friendly and ‘green’ products and services almost always use green as their main base color.


Purple is seen as indicative of wisdom, dignity, and royalty.  It’s often used by education providers and financial institutions.


White is preferred by charities, bridal boutiques, spa centers and technology companies.  It is said to signify purity, tenderness, cleanliness, and innocence.


Grey is the color of wisdom, maturity, and gravity.  It’s popular with manufacturing, IT, medical and legal companies.


Black signifies authority, elegance and sophistication, intelligence, and prestige.  The motor industry and jewelers commonly use black as the base color in their promotional literature.

In Conclusion

The right choice of colors for your website is crucial to sending out the right message about your brand and attracting the right visitors.  Check out what color palette other popular and successful businesses in your sector have chosen before deciding on your own.


Image source:  Sodahead.com

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

Top Posts | Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...