Tego

The Psychology Of Color

Every business needs a website.  It’s up to you whether you design and build your own or whether you choose to employ a professional web designer to do the work for you.  Whichever option you go for, the color scheme you choose for your site is very important. 

Research has shown that color can heavily influence visitors' spending habits and behavior.  Using colors correctly and effectively in your branding can send out a positive message to competitors as well as clients and prospects.  Before you can start to align your color scheme with your branding and your message, you need to understand the powerful psychological influence of color.  Look at the templates offered by web design sites for example; they’re not merely randomly selected because they look nice. Psychology is in action here!

If you look around at established business brands in a variety of sectors, you’ll notice a pattern of color selection emerging.  Consider the following:

Blue

Blue is said to emphasize loyalty, reliability, and stability.  It’s a popular choice with leisure firms, travel agencies, and holiday companies, and not surprisingly is the color of choice for anything to do with sailing or water-based activities.

Red

Red inspires feelings of speed, excitement, and vitality.  It’s used for promoting special deals or sales and is also the choice for fast food restaurant chains.

Yellow

Yellow evokes feelings of happiness, sunshine, and warmth.  It’s a popular choice for holiday companies, bars, and clubs.

Orange

Orange is said to promote feelings of energy, confidence, optimism, trust, and ambition.  It is a very popular choice with companies in the social communication, technology and e-commerce fields.

Pink

Pink is widely regarded as a ‘girly’ color and as such is popular with companies promoting goods and services aimed at a female customer base.

Green

The most commonly selected color for environmental, health and nature-related businesses is green.  It’s also associated with money, wealth, and growth.  Companies offering organic, eco-friendly and ‘green’ products and services almost always use green as their main base color.

Purple

Purple is seen as indicative of wisdom, dignity, and royalty.  It’s often used by education providers and financial institutions.

White

White is preferred by charities, bridal boutiques, spa centers and technology companies.  It is said to signify purity, tenderness, cleanliness, and innocence.

Grey

Grey is the color of wisdom, maturity, and gravity.  It’s popular with manufacturing, IT, medical and legal companies.

Black

Black signifies authority, elegance and sophistication, intelligence, and prestige.  The motor industry and jewelers commonly use black as the base color in their promotional literature.

In Conclusion

The right choice of colors for your website is crucial to sending out the right message about your brand and attracting the right visitors.  Check out what color palette other popular and successful businesses in your sector have chosen before deciding on your own.

 

Image source:  Sodahead.com

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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