The Unavoidable Tools for Marketing Automation

With the growth of technology today, businesses are no longer limited to their physical areas of existence. Markets now extend beyond borders and boundaries. This expansion into new territory has somewhat made marketing automation unavoidable.

Marketing automation software makes it easier for us to invade the digital space as well as ensures accuracy and efficiency in employing marketing plans and strategies. But is the world ready for this next step? Perhaps a look at some marketing automation tools can shed some light on the matter.

Marketing Automation Tools

Marketing automation tools can be broken down into categories. It’ll be helpful to be familiar with them as well as know some of the big names in the world of marketing automation.

  • Blog/content Management Systems

Through these computer applications, you can publish, edit and modify content from a central interface. They are, in most cases, utilized in websites with blogs and news. An example of this is WordPress.

  • Landing Pages and Lead Capture Forms

These are single web pages that appear when you click on a search engine optimized search result or an online advertisement. The goal of these pages is to turn site visitors into potential customers. Landing pages will often include methods for a visitor to get in contact like a phone number or an inquiry form.

They usually also have links that a visitor can click on that takes them to a “checkout” page where they can finalize purchases. An example of a software that is used in creating landing pages is Unbounce. The great thing about this tool is you don’t need an IT background to use it.

  • Contact Management and Lead Nurturing

This area is focused on providing information for potential customers. The intention here is to disseminate material that will adequately be able to engage the audience and eventually get them interested to buy. Salesforce and Eloqua are among the leading names in this category.

  • Email Marketing/email Blasts

This involves using email to send ads, request business, or solicit sales and donations. Mailchimp is one good example of an email marketing service provider.

  • Social Media Updates and Monitoring

Social media is very useful in providing information. You can be updated on the latest trends, get helpful feedback, and get ideas for future planning. HootSuite is an example of a social media tool.

  • SEO Tools and Optimization

Search engine optimization (SEO) is the process of affecting visibility of a website or a web page in a search engine's unpaid results. When we think SEO and analytics, one name comes to mind: Google.

  • All-in-one Marketing Automation Software

Just from the title itself, you get the idea of one platform that is able to perform a number of different functions. For this category, let's talk about HubSpot. This software has features for social media marketing, email marketing, content management, web analytics, and search engine optimization among others.

Marketing automation tools give a company that needed edge to be able to stay on track and keep up with the times. They can help cut down cost, increase revenue, and expand range. And at the rate and speed at which the world progresses, these tools are quickly becoming a necessity.

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