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Three Ways to Save Time in Social Media

The world of online marketing today has grown exponentially. There are several ways in which business owners and companies make their online presence more effective, including email marketing and social media integration.

But while marketers have tried many new ways to integrate their businesses into social media, they don’t quite realize how much time they can waste on it while they are working. Here are three ways in which marketers usually waste time online, and advices on how to turn them into constructive marketing techniques.

Streamline Your News Feed And Be Social:

The first thing you need to do is to decide which posts you want to see in your news feed and which of them need to be taken out. Having too many posts or tweets on your screen can lead to a lot of distraction while trying to work.

While you are going through your news feed, don’t just leave the website without a trace. You, as a marketer, should like posts of interest, comment on others’ posts and retweet things. This will increase your online presence which in turn will increase your brand’s social media presence.

Automate Your Posts:

One of the three ways in which marketers unknowingly waste their time on social media websites is trying to do everything themselves, in real time. In order to make a simple post on Facebook or tweet something on Twitter, you need to stop whatever you are doing and then think specifically about what you should post that would be constructive to the brand’s image. That process, on average, wastes more than 23 minutes for every post.

What a good marketer should do is automate the posts to social networks. They should make a list of all the posts they want to make throughout a day and then use a service like Hootsuite to take care of that process for them automatically.

Manage Your Social Media Presence:

One of the reasons why brands want to enhance their social media presence today is because many customers prefer to reach customer service through social websites. That is also the reason why marketers leave their Facebook or Twitter tabs open along with their work, which may distract them at times.

Marketers should decide how much time they actually want to give to their online presence. Sometimes it doesn’t make a difference if you check your notifications every one hour or every four, but if keeping a constant presence is important to you then you should hire someone for the job so that you can focus on your own work.

These are three of the most common ways for marketers trying to build their online presence to waste time in social media. There is no denying the fact that a healthy social media integration will be constructive to your business, but these are issues that do need to be considered by every marketer. Once you manage these problems and decide how you want to handle your brand’s online presence, you can be sure to turn your office into a more conducive work environment.

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