Tips To Boost Your Holiday Marketing Campaigns
It’s almost Christmas time and retailers and service providers alike are redoubling their marketing efforts in anticipation of bumper sales at their busiest time of the year. So, are you ready to enter the fray? Is your marketing budget effectively targeted to attract holiday shoppers? Just in case you’re not quite ready, here are a few tips to help you get things in place in time!
Target the right markets
The most fantastic marketing campaign in the world will come to nothing if you target the wrong market. Combining existing and potential clients on the same email marketing list will just lead to accusations of spamming and frustrated recipients; not the engaged and interested customers you were hoping for.
Go through your lists and categorise them. For example, you could sort them into lists of customers you’ve not engaged in the past few months, current clients, potential prospects, clients who have bought particular products or services and visitors to specific topics on your website.
With your lists logically categorised, you can be more confident of targeting the right people with the right message.
Recent research shows that almost half of customers look for special offers and sales when making holiday purchases. The value of each purchase is closely examined in light of the current economic climate and you can use this to your advantage when designing your holiday marketing campaigns.
Put together special deals and offer them to your followers on social media and subscribers on your email lists. Stress that these offers are exclusive. This will demonstrate to your customers that they matter to you and will also build your online following. People are far more likely to follow and engage with you if they know that there are special deals to be had.
Take advantage of social media
These days, social media is absolutely critical to all your marketing campaigns and even more so at holiday time.
Look at your social media presence and make sure that you’re using all the networks to your advantage. Make sure your brand message is clear and share it across the channels. Link your Twitter feed, YouTube and Facebook accounts to get your content out there to the maximum audience. You can save yourself a lot of valuable time by posting the same content across all the networks whilst at the same time demonstrating brand consistency. Remember too that all your content needs to be mobile-friendly for maximum impact.
Holiday time is perfect for reinforcing your relationship with your customers by going beyond emails, Tweets and postings. Exceed their expectations by provided unexpected surprises.
Surprises can take many forms; referral rewards programs, personalised holiday cards, personal and public thanks on social media networks for example. Through this sort of action, you’re showing that you really value each transaction and that you care. This is always appreciated and is usually reciprocated with customer loyalty and future purchases or referrals.
Study your audience
Holiday marketing campaigns rely on appropriate targeting for their success. Take a look back over last year’s holiday season and what’s trended over the last 12 months. Replicating past campaigns with a few subtle tweaks can bring about really positive outcomes.
It’s not too late to cash in on the holiday season no matter what industry or target market you’re into. Use the simple tips above to ramp up your holiday marketing campaign and look forward to a very Happy Holiday!
Image source: CloneDVD
About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk