Top 5 Facebook Marketing Tips And Tricks
Facebook has undergone a bit of an overhaul in terms of ad reach and mobile optimization. There are more than a billion Facebook users at the moment across the globe. The sales from ads have also contributed to more than $3 billion in revenue. Almost 70% of the advertising revenue on Facebook was contributed by the mobile ads in 2014. Considering we're well into 2015, here are some tips that you can use for your business advertising on Facebook.
1. Rely on the Ads
The ads on Facebook are generally more cost effective and targeting is more efficient. Google's Adwords, while effective, are generally more expensive. You can also utilize the Facebook ads to reach as many individual audiences as as you can imagine. There is the Power Editor that allows you to customize your marketing campaign and you can also manage your email list easily. The trick here is to test and understand your fan base as much as possible. The more you test your audience, the more you understand them and reach them in the most effective way.
2. Engage with Your Audience with Status Updates
One of the tricks in engaging your audience with your advertising campaign is to use the 40/40/20 rule. This means that you use 40% links to blogs or a site that has quality content. Another 40% of your posts will be photos that have been linked to a target page or site. The remaining 20% should be status updates. For the status updates, you do not need to promote your brand or company, but you should engage with the audience.
3. Engagement is the Key
Unless you engage your audience, you will not be able to achieve what you intend. The ads that you create must be fun, entertaining, friendly and engaging. When you are coming up with an image, ensure that you choose a funny or interesting one. An attractive caption or headline that relates to a recent event or trend will most likely lead to more social shares.
4. Link your Activities
There is a way to create tabs that can be linked to the various sections of your site, including your blog, store, a client testimonials page or a photo gallery. You may be able to click on the date stamp of your post, in order to get a personalized URL that will market Facebook through an e-newsletter. You can also do this via other marketing tools. Using this method will be beneficial if you are hosting a contest that is based on fan interaction or any live event on Facebook like a webinar or a Google Hangouts.
5. Capture Emails
The aim here is to have as many audiences as possible. You must have a strong fan base that will support your campaign. In order to do that, you must try to capture as many email addresses as possible to reach your goal. You can start a conversational campaign and capture more email addresses, which will help to build up your audience even more.
These are the tricks and tips that you can use in 2015 to boost your Facebook marketing campaign. Always remember that your audience is the main foundation of your advertisement, so ensure that they are well entertained.
Image via Adespresso.com
Marketing specialist with several years of experience in the industry. He has watched as the world of online business has grown and adapted to new technologies.