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Top Promotion and Marketing Tips on Social Media
In today’s world, social media is fast taking over both our interpersonal as well as business communication space. For instance, the leading social media site, Facebook, boasts of 1.4 billion plus members, with more than 800 million unique monthly visitors. Twitter has a 300 million strong active user community, Foursquare over 45 million, and even the dinosaur of social media, MySpace, can still take pride in its 20 million plus active members.
One thing that is key to social media marketing and promotion is audience, the followers or “likes” of your brand’s page. Without them, your best-formulated marketing plan will mean nothing.
Becoming a “Like"able Brand on Facebook
Accumulating Facebook and other social media “likes” and followers is something you should consistently focus on.
In-Store Promotion: The most effective moment to have your customers “like” your page on Facebook is when they are doing their shopping at your eCommerce site, or better still in your physical store. You are sure that that person is part of your ideal audience since they already have shown interest in your business by coming to shop.
Try simply asking them by offering a way to easily like your page in-store or when they are on your site. Most people will find it hard to say no to a zero-cost activity. You could even raise your probability of getting a "like" by giving them an incentive, like offering an instant 10% discount at checkout.
Content Marketing: Having great content makes your Facebook fans love to read it and readily share with friends. If they can do this consistently, they will be helping you exponentially grow your fan base. See below eight quick Facebook content marketing tips:
1. Use Images
Images are a crucial part of the flesh and blood of Facebook posts, but do not overuse them. Make sure that most of your posts have some images or links, but also post text-only updates once in a while.
2. Keep it Simple
Recent research indicates that Facebook posts containing 80 characters or less have a 27% higher probability of engagement with your followers. You do not really need to post a whole novella for your update to be effective; keep it short, simple and fun.
3. Wow Your Fans
Do your fans laugh, cry or say “wow!” when they see your posts? Most of them will definitely love to share a post that is truly funny or humorous, emotionally touching, interesting or extremely informative.
4. Engage your Fans
Post engaging, interesting, industry-relevant questions to your fans. Ask them participate in a vote or discussion for your new product or service; ask their opinions on your next promo.
5. Ask Them to Do Something
If you wish to see your Facebook fans sharing your posts, commenting, posting or answering questions, why not ask them to do so? Make sure your instructions are simple, explicit and easy to follow. If it interests them, they will definitely share their input.
6. Give Them Value
Do you have an exclusive Facebook promo? For instance, “To get ‘X’ off ‘Y’ for today only, just mention our post!” Do not forget to include an image of the product or service you are promoting. Note, “$ OFF” offers attract double the engagement that “% OFF” offers do.
7. Consistency in Facebook Messaging
Statistics from KISSMetrics have shown that posting 1 to 4 times every week attracts 71% more engagement. Ensuring that your fans get used to seeing your great content eventually sees them looking for it and liking it whenever they are online.
8. Post at the Most Appropriate Times
The best weekday to make your Facebook update is a Thursday, while Friday is nearly as good. Weekends are definitely best while working time or “banker’s hours” are the least appropriate. As for time of day, the “hot zone” time of posting is between 6pm and midnight, though occasional daytime weekend updates are also not a bad idea.
In conclusion, consider what impact you would have on your brand and business if you were to just convert 1 out of every 5 of your Facebook fans into ideal paying customers. In addition to expanding your clientele, this would also lower your promo costs. Social media is definitely a fantastic marketing investment idea and avenue for advertising your business.
Image source: flickr.com
An ordinary person with great love for internet business