Visual Branding Lessons to Hook Customers
What do you do in order to make your online business stand out in a hoard of countless others when thousands of Facebook posts and tweets are generated every second? How do you keep your business staying relevant among all this content? The answer may be simpler than you think.
Human beings respond to visual cues more than anything else. And that is the answer you have been looking for if your business or content has been going unnoticed till now. The way we have evolved has enhanced our visual sense to the point where colors and pattern can stimulate us more than sounds or other things. Take a look at some visual branding lessons that you may use in order to keep your customers hooked to your pages and content so that you can stand out from the sea of online content we see today.
Keep a Harmonious Color Scheme:
The first thing that has an impact on how a customer responds to your page is color. Every color has its own meaning and imparts its individual feeling on the viewer. You should make sure to correctly employ this color psychology into your page, and also to keep the whole color scheme harmonious. Using colors that don’t complement each other will just look haphazard and drive traffic away.
The same thing goes with patterns. Use patterns that are more subtle and that go with your colors as well to engage the customers. Use websites like Paletton.com and DeDraeve.com to help you find color combinations that complement each other.
Use High Quality Photos:
A webpage is nothing in today’s world without the proper visual stimulation, and nothing does that well than photos and images of your product. This is one of the most important visual branding lessons to hook your customers. Whenever you use pictures, use high quality ones. There is nothing worse than a picture that is pixelated and unreadable by your viewer.
If you don’t have your own professional camera equipment, try taking a look online to buy some photos. There are all kinds of online sources from the high- end ones like Getty Images to the budget friendly ones like the Dollar Photo Club which can help you find good stock photos to use.
Keep a Consistent Layout:
The layout of the site is very important. It should be interactive and easily understandable. Having your content jumbled up and scattered around the page won’t help you gain more traffic. Using recurrent symbols or logos can also help make your content easily recognizable.
Choose the Right Font:
Many people don’t even think about typography when designing their pages, but it plays a huge part in how your user responds to your content. Make sure your font is decent and easily understandable for everyone. Keep the text size in mind as well while making your page. Put yourself in the customer’s place for a minute and analyze whether you would be intrigued to visit the page as a customer or not.
In this age when online content is taking over the physical world, it is important to have your own identity. These lessons to incorporate visual branding to attract and hook customers to your page are to help you understand the fundamentals of designs and to being your business to the top.