What Live Chat Can Do For Your Landing Page
Live chat is one of the best options for businesses that want to engage their visitors and optimize their landing page. Websites that have live chat have been shown to maintain a much higher engagement rate with their audience, thanks to the customer-focused service that chat systems provide online visitors. The following are just a few of the advantages of incorporating live chat into the services offered and advertised on your landing page.
Prompt Answers to Customer Questions
It is very difficult to get a true understanding of a company from a single ad or even from the landing page. One of the best ways to overcome the confusion your customers may often have is to offer them live chat, providing a way for their questions to be answered almost instantly. This is especially important in complicated industries where customization is commonplace, such as textiles or manufacturing.
A Fully Optimized Website
If you pay close attention to the questions that your visitors—and especially customers—have, you will be able to figure out the keywords and the topics that actually bring people your webpage in the first place. Learning this will give you the ability to streamline your ad campaigns even more, optimizing your advertisements for a higher ROI.
An Engaged Audience
One of the most important aspects search ranking today is the engagement of your live audience. The major search engines can tell if your bounce rate is high. They will assume that your website is not relevant or you are somehow diverting other traffic if people click to your website and click away from it very quickly. Live chat will keep people on your website for much longer periods of time. The search engines have no choice but to respond to this in a positive way.
Although there are many other advantages of live chat on your landing page, the advantages that are listed here should give you enough of a reason to consider putting it on your website. You should definitely weigh the cost of using customer support chat software with the value of the service you’ll be providing your customers.
Customers appreciate live chat, so long as it’s executed in a way that actually enhances their experience on your site. A customer-service focused chat option could very well be the element your landing page needs to boost your online success.
About Emma Sturgis
Emma is a freelance writing currently living in Boston, MA. She writes most often on business and technology. When not writing, she enjoys watching old movies and rock climbing