Why Businesses Should Be More Aggressive on YouTube
If you're not marketing your business on YouTube, you're missing out on many incredible opportunities. Like many business owners, you may think the nature of your products or services don't lend themselves well to YouTube or to videos in general. Perhaps you feel that you've covered your bases with your website and social media activities. That may be true to some degree, but the reality is that YouTube represents a very exciting opportunity for businesses of all sizes and scopes.
Even if you have a YouTube channel for your business, you're not using it to its full potential if you're not highly active on the site. As with content marketing in general, it's crucial to create a steady stream of fresh, engaging videos if you want to make the most of your YouTube marketing efforts. That may sound overwhelming, but the truth is that marketing on YouTube is quite easy. Besides, the return on your investments of time, money and energy will be considerable.
Broaden Your Reach on the World's Second-Largest Search Engine
If you think YouTube is merely a site for posting and sharing videos, you're missing the point. With more than 4 billion viewed videos per month, it's the second-largest search engine in the world. More than 1 billion people from around the world visit the site per month, which makes it the third most visited site. It's beat out only by Facebook and Google. According to Nielsen, YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. The more active you are on YouTube, then, the more people you're sure to reach. In many ways, marketing aggressively on YouTube is like doubling your search engine exposure. More than 1 billion people from around the world visit the site per month, which makes it the third most visited site. It's beat out only by Facebook and Google. According to Nielsen, YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. The more active you are on YouTube, then, the more people you're sure to reach. In many ways, marketing aggressively on YouTube is like doubling your search engine exposure.
Be More Visible on Google
As you probably already know, YouTube is owned by Google. The search engine giant has been returning universal search results for some time. They don't just return regular websites for search queries. They include relevant YouTube videos as well. Those videos do not need to be hosted on YouTube alone. In fact, posting your videos elsewhere on the web is a terrific way to increase your search engine visibility. From embedding videos on other websites to sharing them on Facebook and other social media sites, the seeds you plant can all turn into relevant search results for people who are looking for what you have to offer.
Repurpose Your Content
Content continues to be king, but coming up with new articles, blogs and other types of written content can be exhausting. With YouTube, you can repurpose your old content by turning it into videos and video series. In fact, that's a great strategy to use for future content too. Basically, it provides people with a whole other way to engage with your business. After all, some folks are more visual. Giving them another way to learn about your company, products and services is never a bad idea, and YouTube provides the perfect format for doing so.
Develop a Great Strategy by Turning to Companies who Do it Right
If you're confused about how to develop and execute an effective YouTube marketing strategy, look to companies that do so successfully for inspiration. Nu Skin is a prime example. The company maintains a very active YouTube channel. New videos are uploaded on a continual basis. Nu Skin keeps good SEO practices in mind writing keyword-rich descriptions for its videos. They also share their videos across the web to ensure optimal exposure. Take a little time to visit and explore Nu Skin's YouTube channel to get the inspiration you need.
Don't stress if you haven't been focusing enough effort on YouTube. It's never too late to start. By keeping the preceding points in mind and modeling your approach after the way Nu Skin and other successful video marketers use YouTube, you'll hit the ground running and start seeing noticeable results in no time.