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Why You Should Use YouTube to Market Your Products

YouTube has become one of the major platforms for sharing videos. People all over the world search YouTube for educational, informative, and enlightening videos. Today, marketers have found that YouTube is an extremely effective business tool as wel. Many companies create videos to share information with their customers, showcase their new products, and inform people about their company. 

Before starting your YouTube video campaign, you’ll need to understand your targeted market. Afterwards, you’ll need to create a video that appeals to this market. Your videos should have the perfect blend of information, calls to action, and humor to attract your targeted market.

Why should your company use YouTube to market your products? 

  1. Videos are a powerful marketing tool for your business.
  2. How-to videos help your clients understand how to use your products.
  3. Videos are easy to share and more people have the opportunity to view your products.
  4. Creating videos is an excellent way to market your products and brand.
  5. YouTube is a free video sharing platform.
  6. Uploading and downloading videos on YouTube is easy.

The key to implementing a successful video campaign is strategy. Once your company has decided on your video the next step is to start your marketing campaign. To have a successful campaign, follow these 5 tips for creating and promoting your videos.

  1. Goal – Identify on your company’s goal by deciding what you want to achieve with your video. Determine if you want to promote your brand, products, or how-to videos. Afterwards, start to build your community of followers based on your goals. It’s important to set a goal for your YouTube marketing campaign.
  2. Audience – Understand your targeted market before creating your video. Create your videos for the person you want to watch them, where they live, and the age group of your audience. This helps to narrow down your marketing strategy.
  3. Test – Before uploading your video to YouTube, ask your employees, friends, and family to view your video. Find out their opinion about your video. Make sure the video your company has created works for your targeted audience.
  4. Short Videos – Keep your videos short and to the point. Long videos don’t get watched. A video that is 3 to 5 minutes long does better than a video that is 30 minutes long.
  5. Monitor – After uploading your video, read the comments. Furthermore, see how many people have liked your video and shared it with their friends. Afterwards, it’s important to always interact with your audience and respond to their comments. Ask people what they liked about your video and what they would like to see in your next video.

 

Image: flickr.com

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Julie Sinclair

About Julie Sinclair

Julie is a retired teacher who enjoys Internet research. She has helped friends create blog sites and websites. She enjoys learning about the Internet and the latest technology.

Julie Sinclair

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