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Why Your Business Needs Its Own Blog

Today, every business worth its salt has a website.  The first thing most people do when looking for a service or product is go straight to Google.  But does your website have its own blog?

A blog is a vital marketing tool in today’s world of e-commerce, and every business really should have one.

Why Your Business Needs a Blog

Customers love to read an interesting and relevant blog.  If you make a ‘comments’ feature available, your readers will be able to interact with your business too.  This allows you to see what people like and dislike about your business, and can gain you constructive feedback about your website.

If you keep your blog fresh and updated regularly, it will draw visitors back again and again.  You’ll increase traffic through your site and build a good relationship with your customers.  Well-written interesting content also helps to build credibility.

Your blog is also the ideal medium through which to promote new products and provide visitors with updates about developments within the business including sales events and product launches that they may be interested in.

Numbers to Note

Over 130 million people in the US regularly read blogs.  Of those readers, a massive 85% trust the information provided, and 65% actually make purchases based on a recommendation they have read in a blog.  Companies that include a blog on their website estimate that they receive 98% more inbound links to the blog which boosts SEO and increases traffic.

Couple this with the fact that pretty much everyone has a laptop, iPhone, tablet or home computer through which to access the internet, and you’ll soon see why a blog is so important.

A Good Blog

Good blogging takes time and effort.  It can also take money if you decide to hire a blogger to keep your site fresh and updated regularly.  The majority of people are visual learners.  Therefore, it’s important to create the right ‘feel’ for your blog.  Big, attention-snagging images and sharp article titles capture readers’ interest.  Keep your content useful, interesting and entertaining, and your readers will keep on coming back for more.

In Conclusion

If you don’t have the time to create and maintain a blog for your website, it really is worth investing in the services of a professional blogger to keep one for you.

 

Image source:   comluv.com

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Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

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