The Importance of Trademarking Your Band Name

Imagine brainstorming and coming up with an awesome name for your band. It might have taken a long time to come up with the name or it was a name that your band came up with over coffee. Regardless of how long it took, the name fits your band. The band plays several venues under the name and becomes known under that band name. Then one day you are searching the internet only to find someone else is already using that name. So it is back to the drawing board. You search and find the perfect name that is not being used by anyone else. Once again you play music under the new name only to find a few months later that another band has started using the name. Trade marking your band name is the only way to make sure it is protected.

Before picking a band name conduct an internet search to make sure the name is not already in use. After searching the web, search for the name or any association that might confuse it with another band at Trademark.gov. If the name is not there either then you can assume that it is not yet being used. This is the time to apply for a Trademark. Applying for the trademark does not ensure that it is not being used or that no one else has applied for the name but if it did not come up with an internet search or at Trademark.gov chances are it is not in use.

If you fail to trademark your name and decide to play shows using the name it is up for grabs. Another band can come along and trademark it before you leaving you with the job of finding another band name. If they beat you to applying for the trademark it is possible that the other band will be able to trademark your name. There are a lot of legalities involved, to avoid them trademark before you start playing shows and other bands hear your name.

It isn’t easy coming up with a band name that is not in use. Once you do come up with a name it is up for grabs until a trademark is purchased protecting your band name. Many bands have had to change their name because another band decided they liked it or simply because two bands came up with the same name around the same time. Whatever the reason as soon as you know the name is one that your band wishes to use, trademark your band's name so that it legally belongs to your band.

Picture by Flickr


Kim Miller

Kim Miller

Top Posts | Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...